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TheglobalTVshipmentclimbed2%to211millionin2009.
TheFPTVmarketindevelopingcountriesexperiencedrobustgrowth,occupying75%oftheworld'stotalFPTVshipmentthroughouttheyear,andtheFPTVshipmentinChinesedomesticmarketwitnessedaYoYincreaseofmorethan100%.
In2009,thesalesvolumeofFPTVinChinesedomesticmarketaccountedfor73.
1%whilethesalesvalueoccupiedover95%.
FPTVhasbecometheabsolutemainstreamofcolorTVindustry.
Promisingly,thetotalsalesvolumeofFPTVwillreach38millioninChinain2010,holding90.
5%ofthetotalTVsalesvolume.
ChinaFlatPanelTV(FPTV)MarketSurveyReport,2010Theconsumers'viewsandattitudestowardsFPTVgreatlyinfluencethedevelopmentorientationofFPTV.
Therefore,ResearchInChinaandwww.
1diaocha.
comjointlyconductedaonlinequestionnaireconcerningFPTVinAugust2010.
Amongthe600samples,therespondentsincludedbothmalesandfemalesagedfrom20to50,withthegenderproportionof48.
0%and52.
0%respectively.
Thequestionnairewascarriedoutin23first-tier,second-tierandthird-tiercitiesincludingShanghai,Beijing,Guangzhou,ShenzhenandChengdu,targetinggroupsallwalksoflifelikecivilservants,teachers,soldiers,businessexecutivesaswellasstaffmembers,self-employedentrepreneurs,blue-collarworkersandstudents,withthemonthlyincomerangingfromRMB2,000toRMB20,000.
Thefindingsofconsumers'channelsofunderstandingFPTVindicatethatTVadvertisementandInternetarethedominantwaysaccountingfor74.
2%and72.
7%respectively,59.
3%consumersmayresorttoshoppingmalls,whileonly37%consumershavesomeknowledgeofFPTVthroughnewspapersandmagazines.
Consumers'ApproachesofUnderstandingFPTVSource:ResearchInChina;www.
1diaocha.
comThefindingsofFPTVpurchasechannelspresentthat74.
7%consumersrelyonhomeappliancechainstoressuchasSuningandGome,11.
5%wouldliketochoosebrandfranchisedstores,whilefewerconsumerslikedepartmentstore(6.
2%),homeappliancedealer(3.
5%),supermarket(2.
5%),andon-lineshopping(1.
5%).
FPTVPurchasingChannelsSource:ResearchInChina;www.
1diaocha.
comAsfortheadvertisingconceptsstressedbythemanufacturers,theconsumersaredeeplyimpressedwithhighdefinition(84.
2%),ultrathinness(69.
5%),andenvironmentalfriendliness(67.
7%),followedbyintegrateddigitaltelevision(55.
2%),3D(44.
3%),Internet(43.
5%),andcelebrityendorsement(21.
5%).
Consumers'ImpressionwithFPTVAdvertisingConceptsSource:ResearchInChina;www.
1diaocha.
comThereportnotonlyanalyticallyelaboratesthefindingsofFPTVconsumersurveybutprobesdeeplyintobrandFPTVmanufacturersandpanelmanufacturers.
TableofContents1OverviewofFPTV1.
1Definition1.
2Category1.
3DevelopmentTrend1.
3.
1LCDTVIndustryChain1.
3.
23DTV1.
3.
3InternetTV1.
3.
4OLEDTV2FPTVMarket2.
1GlobalFPTVMarket2.
1.
1MarketSize2.
1.
2PenetrationRate2.
1.
3MarketShareofManufacturers2.
1.
4DevelopmentTrend2.
1.
5KeyPanelManufacturers2.
2ChinaFPTVMarket2.
2.
1Overview2.
2.
2MarketSize2.
2.
3DevelopmentTrend3SurveyonChineseFPTVConsumers3.
1Background3.
1.
1AgeStructure3.
1.
2EducationStructure3.
1.
3IncomeStructure3.
1.
4OccupationalStructure3.
1.
5CityStructure3.
2ApproachesofUnderstandingFPTV3.
2.
1Gender3.
2.
2EducationalBackground3.
3PossessionofFPTVs3.
3.
1Age3.
3.
2Income3.
4ChannelsofPurchase3.
4.
1Age3.
4.
2EducationalBackground3.
5TrustDegreeofOnlineShopkeepers3.
6Concerns3.
6.
1Price3.
6.
2Size3.
6.
3Brand3.
6.
4Function3.
6.
5TechnicalParameters3.
7AdvertisingConcepts3.
7.
1Age3.
7.
2Income3.
8SalesPromotion3.
8.
1Age3.
8.
2EducationalBackground3.
9Policy3.
9.
1HomeApplianceTrade-inProgram3.
9.
2EnergySavingSubsidy3.
10After-saleService3.
10.
1Maintenance3.
10.
2Breakdown3.
10.
3SatisfactionDegree4KeyFPTVManufacturers4.
1Hisense4.
2Changhong4.
3TCL4.
4Skyworth4.
5KONKA4.
6Sony4.
7Samsung4.
8LG4.
9Sharp4.
10Phillips4.
11Toshiba4.
12PanasonicSelectedChartsPerformanceComparison:LEDTVvs.
LCDTVLCDTVIndustryChainGlobalFPTVShipmentandPenetrationRate,2008-2013EGlobalTVMarketShipmentandAnnualGrowthRateofFPTV,2004-2013EGlobalLCDTVSalesProportion,2004-2012EMarketSharesofGlobalMajorFlatPanelManufacturers,2009CapacityandGrowthRateofLCDModuleandLEDModule,2005-2010MarketShareofCCFLandLEDBack-litLCDTVbyShipmentValue,2010-2013EDomesticSalesVolumeandFPTVSharesofChineseTVMarket,2006-2010EMajorProductionLinesofLarge-sizedTFT-LCDPanelinChina,2004-2011EFPTVSalesVolumeandGrowthinChina,2006-2010EFPTVOutputandGrowthinChina,Jan.
2009-Jul.
2010ChinaFPTVExportandGrowth,Jan.
2009-Jul.
2010ChinaLEDTVOutput,ExportandDomesticSalesVolume,H12010AgeStructureofConsumersSurveyedEducationalBackgroundofConsumersSurveyedIncomeStructureofConsumersSurveyedOccupationalStructureofConsumersSurveyedCityStructureofConsumersSurveyedConsumers'ApproachesofUnderstandingFPTVMaleConsumers'ApproachesofUnderstandingFPTVFemaleConsumers'ApproachesofUnderstandingFPTVConsumers'ApproachesofUnderstandingFPTVwiththeEducationalBackgroundofJuniorHighSchoolandbelowConsumers'ApproachesofUnderstandingFPTVwiththeEducationalBackgroundofPostgraduateStructureofFPTVPossessionStructureofFPTVPossessionoftheConsumersAged40-44StructureofFPTVPossessionoftheConsumerswithoutIncomeStructureofFPTVPossessionoftheConsumerswithMonthlyIncomeofRMB2001-3000StructureofFPTVPossessionoftheConsumerswithMonthlyIncomeaboveRMB20001FPTVPurchasingChannelsFPTVPurchasingChannelsofConsumersAgedbelow20FPTVPurchasingChannelsofConsumersAged30-34FPTVPurchasingChannelsofConsumersAged40-44FPTVPurchasingChannelsofConsumerswiththeEducationalBackgroundofSeniorHighSchoolFPTVPurchasingChannelsofConsumerswiththeEducationalBackgroundofRegularCollegeTrustDegreeofOnlineShopkeepersRankingofConcernswhileSelectingFPTVPriceSelectionofPurchasingFPTVPriceSelectionofPurchasingFPTVofConsumersAged20-24PriceSelectionofPurchasingFPTVofConsumersAged30-34PriceSelectionofPurchasingFPTVofConsumersAged40-44SizeSelectionofPurchasingFPTVSizeSelectionofPurchasingFPTVofConsumersAged20-24SizeSelectionofPurchasingFPTVofConsumersAged30-34SizeSelectionofPurchasingFPTVofConsumersAged40-44BrandSelectionofPurchasingFPTVBrandSelectionofPurchasingFPTVofMaleConsumersBrandSelectionofPurchasingFPTVofFemaleConsumersDomesticBrandSelectionofPurchasingFPTVForeignBrandSelectionofPurchasingFPTVAttentionDegreeofFunctionswhilePurchasingFPTVAttentionDegreeofTechnicalParameterswhilePurchasingFPTVConsumers'ImpressionwithFPTVAdvertisingConceptsImpressionofConsumersAged20-24withFPTVAdvertisingConceptsImpressionofConsumersAged30-34withFPTVAdvertisingConceptsImpressionofConsumersAged40-44withFPTVAdvertisingConceptsImpressionwithFPTVAdvertisingConceptsofConsumerswiththeMonthlyIncomeofRMB2001-3000ImpressionwithFPTVAdvertisingConceptsofConsumerswiththeMonthlyIncomeofRMB8001-10000AcceptanceDegreeofSalesPromotionAcceptanceDegreeofSalesPromotionofConsumersAged20-24AcceptanceDegreeofSalesPromotionofConsumersAged30-34AcceptanceDegreeofSalesPromotionofConsumerswiththeEducationalBackgroundofSeniorHighSchoolAcceptanceDegreeofSalesPromotionofConsumerswiththeEducationalBackgroundofRegularCollegeApplicationofHomeApplianceTrade-inProgramConsumers'AttitudestowardsEnergySavingSubsidyFPTVMaintenanceReasonsforFPTVMaintenanceSatisfactionDegreeofAfter-saleServicesMainBusinessRevenueandGrossMarginofHisense(byProduct),2008-H12010OperatingIncome,NetIncomeandGrowthofChanghong,2006-H12010OperatingIncomeandNetProfitMarginofTCLMultimedia,2006-H12010TVSalesVolumeofTCLMultimedia,2007-2009SupplyProportionofTCLLCDTVPanelSuppliers,2009NetIncomeandGrowthRateofSkyworth,FY2004-FY2010SupplyProportionofSkyworthLCDTVPanelSuppliers,2009OperatingIncome,NetIncomeandGrowthRateofKONKA,2006-H12010TVShipmentofSony,2006-2009SupplyProportionofSonyLCDTVPanelSuppliers,2009SupplyProportionofSamsungLCDTVPanelSuppliers,2009RevenueandOperatingMarginofLGTVDivision,2007Q2-2009Q4LGTVShipment(byRegion),2008Q1-2009Q4SupplyProportionofLGLCDTVPanelSuppliers,2009MasterChipTypesandSuppliersofLGChassisSalesStructureofPhillips,1999vs.
2009SupplyProportionofPhillipsLCDTVPanelSuppliers,2009SupplyProportionofToshibaLCDTVPanelSuppliers,2009RevenueandGrossMarginofAUO,2005-2011EDownstreamDistributionofAUOProducts,2008Q4-2009Q4AverageSalesPriceofAUOProducts,2008Q4-2009Q4AverageSalesPriceperSquareMeterofAUOProducts,2008Q4-2009Q4Small&Medium-sizedProductShipmentofAUO,2008Q4-2009Q4CapacityofAUOProductionLines,Mar.
2010RevenueandOperatingMarginofLGDisplay,2004-2009QuarterlyEBITDAofLGDisplay,2008Q1-2009Q4OutputofVariousGenerationsofLGDisplay,2005-2009DownstreamApplicationProportionofLGDisplay,2009Q1-2009Q4RevenueStructureofSamsungDivisions,2008Q1-2009Q4OperatingMarginofSamsungDivisions,2008Q1-2009Q4ProductionLineCapacityofSamsungLCDTVPanel,2008Q2-2010Q4ShipmentandAveragePriceofCHIMEILarge-sizedTFT-LCD,2007Q4-2009Q3Sales,EBITDA,andGrossMarginofCHIMEITFT-LCD,2007Q4-2009Q3PercentagesofCHIMEIProductsbyApplication,2007Q4-2009Q3SizeDistributionofCHIMEIProducts,2007Q4-2009Q3CapacityofCHIMEIProductionLines,2009Q3&Q4HowtoBuyProductdetailsHowtoOrderUSDFileSingleuser1,600PDFEnterprisewide2,300PDFPublicationdate:Oct.
2010Byemail:report@researchinchina.
comByfax:86-10-82601570Byonline:www.
researchinchina.
comFormoreinformation,callourofficeinBeijing,China:Tel:86-10-82600828Website:www.
researchinchina.
com
TheFPTVmarketindevelopingcountriesexperiencedrobustgrowth,occupying75%oftheworld'stotalFPTVshipmentthroughouttheyear,andtheFPTVshipmentinChinesedomesticmarketwitnessedaYoYincreaseofmorethan100%.
In2009,thesalesvolumeofFPTVinChinesedomesticmarketaccountedfor73.
1%whilethesalesvalueoccupiedover95%.
FPTVhasbecometheabsolutemainstreamofcolorTVindustry.
Promisingly,thetotalsalesvolumeofFPTVwillreach38millioninChinain2010,holding90.
5%ofthetotalTVsalesvolume.
ChinaFlatPanelTV(FPTV)MarketSurveyReport,2010Theconsumers'viewsandattitudestowardsFPTVgreatlyinfluencethedevelopmentorientationofFPTV.
Therefore,ResearchInChinaandwww.
1diaocha.
comjointlyconductedaonlinequestionnaireconcerningFPTVinAugust2010.
Amongthe600samples,therespondentsincludedbothmalesandfemalesagedfrom20to50,withthegenderproportionof48.
0%and52.
0%respectively.
Thequestionnairewascarriedoutin23first-tier,second-tierandthird-tiercitiesincludingShanghai,Beijing,Guangzhou,ShenzhenandChengdu,targetinggroupsallwalksoflifelikecivilservants,teachers,soldiers,businessexecutivesaswellasstaffmembers,self-employedentrepreneurs,blue-collarworkersandstudents,withthemonthlyincomerangingfromRMB2,000toRMB20,000.
Thefindingsofconsumers'channelsofunderstandingFPTVindicatethatTVadvertisementandInternetarethedominantwaysaccountingfor74.
2%and72.
7%respectively,59.
3%consumersmayresorttoshoppingmalls,whileonly37%consumershavesomeknowledgeofFPTVthroughnewspapersandmagazines.
Consumers'ApproachesofUnderstandingFPTVSource:ResearchInChina;www.
1diaocha.
comThefindingsofFPTVpurchasechannelspresentthat74.
7%consumersrelyonhomeappliancechainstoressuchasSuningandGome,11.
5%wouldliketochoosebrandfranchisedstores,whilefewerconsumerslikedepartmentstore(6.
2%),homeappliancedealer(3.
5%),supermarket(2.
5%),andon-lineshopping(1.
5%).
FPTVPurchasingChannelsSource:ResearchInChina;www.
1diaocha.
comAsfortheadvertisingconceptsstressedbythemanufacturers,theconsumersaredeeplyimpressedwithhighdefinition(84.
2%),ultrathinness(69.
5%),andenvironmentalfriendliness(67.
7%),followedbyintegrateddigitaltelevision(55.
2%),3D(44.
3%),Internet(43.
5%),andcelebrityendorsement(21.
5%).
Consumers'ImpressionwithFPTVAdvertisingConceptsSource:ResearchInChina;www.
1diaocha.
comThereportnotonlyanalyticallyelaboratesthefindingsofFPTVconsumersurveybutprobesdeeplyintobrandFPTVmanufacturersandpanelmanufacturers.
TableofContents1OverviewofFPTV1.
1Definition1.
2Category1.
3DevelopmentTrend1.
3.
1LCDTVIndustryChain1.
3.
23DTV1.
3.
3InternetTV1.
3.
4OLEDTV2FPTVMarket2.
1GlobalFPTVMarket2.
1.
1MarketSize2.
1.
2PenetrationRate2.
1.
3MarketShareofManufacturers2.
1.
4DevelopmentTrend2.
1.
5KeyPanelManufacturers2.
2ChinaFPTVMarket2.
2.
1Overview2.
2.
2MarketSize2.
2.
3DevelopmentTrend3SurveyonChineseFPTVConsumers3.
1Background3.
1.
1AgeStructure3.
1.
2EducationStructure3.
1.
3IncomeStructure3.
1.
4OccupationalStructure3.
1.
5CityStructure3.
2ApproachesofUnderstandingFPTV3.
2.
1Gender3.
2.
2EducationalBackground3.
3PossessionofFPTVs3.
3.
1Age3.
3.
2Income3.
4ChannelsofPurchase3.
4.
1Age3.
4.
2EducationalBackground3.
5TrustDegreeofOnlineShopkeepers3.
6Concerns3.
6.
1Price3.
6.
2Size3.
6.
3Brand3.
6.
4Function3.
6.
5TechnicalParameters3.
7AdvertisingConcepts3.
7.
1Age3.
7.
2Income3.
8SalesPromotion3.
8.
1Age3.
8.
2EducationalBackground3.
9Policy3.
9.
1HomeApplianceTrade-inProgram3.
9.
2EnergySavingSubsidy3.
10After-saleService3.
10.
1Maintenance3.
10.
2Breakdown3.
10.
3SatisfactionDegree4KeyFPTVManufacturers4.
1Hisense4.
2Changhong4.
3TCL4.
4Skyworth4.
5KONKA4.
6Sony4.
7Samsung4.
8LG4.
9Sharp4.
10Phillips4.
11Toshiba4.
12PanasonicSelectedChartsPerformanceComparison:LEDTVvs.
LCDTVLCDTVIndustryChainGlobalFPTVShipmentandPenetrationRate,2008-2013EGlobalTVMarketShipmentandAnnualGrowthRateofFPTV,2004-2013EGlobalLCDTVSalesProportion,2004-2012EMarketSharesofGlobalMajorFlatPanelManufacturers,2009CapacityandGrowthRateofLCDModuleandLEDModule,2005-2010MarketShareofCCFLandLEDBack-litLCDTVbyShipmentValue,2010-2013EDomesticSalesVolumeandFPTVSharesofChineseTVMarket,2006-2010EMajorProductionLinesofLarge-sizedTFT-LCDPanelinChina,2004-2011EFPTVSalesVolumeandGrowthinChina,2006-2010EFPTVOutputandGrowthinChina,Jan.
2009-Jul.
2010ChinaFPTVExportandGrowth,Jan.
2009-Jul.
2010ChinaLEDTVOutput,ExportandDomesticSalesVolume,H12010AgeStructureofConsumersSurveyedEducationalBackgroundofConsumersSurveyedIncomeStructureofConsumersSurveyedOccupationalStructureofConsumersSurveyedCityStructureofConsumersSurveyedConsumers'ApproachesofUnderstandingFPTVMaleConsumers'ApproachesofUnderstandingFPTVFemaleConsumers'ApproachesofUnderstandingFPTVConsumers'ApproachesofUnderstandingFPTVwiththeEducationalBackgroundofJuniorHighSchoolandbelowConsumers'ApproachesofUnderstandingFPTVwiththeEducationalBackgroundofPostgraduateStructureofFPTVPossessionStructureofFPTVPossessionoftheConsumersAged40-44StructureofFPTVPossessionoftheConsumerswithoutIncomeStructureofFPTVPossessionoftheConsumerswithMonthlyIncomeofRMB2001-3000StructureofFPTVPossessionoftheConsumerswithMonthlyIncomeaboveRMB20001FPTVPurchasingChannelsFPTVPurchasingChannelsofConsumersAgedbelow20FPTVPurchasingChannelsofConsumersAged30-34FPTVPurchasingChannelsofConsumersAged40-44FPTVPurchasingChannelsofConsumerswiththeEducationalBackgroundofSeniorHighSchoolFPTVPurchasingChannelsofConsumerswiththeEducationalBackgroundofRegularCollegeTrustDegreeofOnlineShopkeepersRankingofConcernswhileSelectingFPTVPriceSelectionofPurchasingFPTVPriceSelectionofPurchasingFPTVofConsumersAged20-24PriceSelectionofPurchasingFPTVofConsumersAged30-34PriceSelectionofPurchasingFPTVofConsumersAged40-44SizeSelectionofPurchasingFPTVSizeSelectionofPurchasingFPTVofConsumersAged20-24SizeSelectionofPurchasingFPTVofConsumersAged30-34SizeSelectionofPurchasingFPTVofConsumersAged40-44BrandSelectionofPurchasingFPTVBrandSelectionofPurchasingFPTVofMaleConsumersBrandSelectionofPurchasingFPTVofFemaleConsumersDomesticBrandSelectionofPurchasingFPTVForeignBrandSelectionofPurchasingFPTVAttentionDegreeofFunctionswhilePurchasingFPTVAttentionDegreeofTechnicalParameterswhilePurchasingFPTVConsumers'ImpressionwithFPTVAdvertisingConceptsImpressionofConsumersAged20-24withFPTVAdvertisingConceptsImpressionofConsumersAged30-34withFPTVAdvertisingConceptsImpressionofConsumersAged40-44withFPTVAdvertisingConceptsImpressionwithFPTVAdvertisingConceptsofConsumerswiththeMonthlyIncomeofRMB2001-3000ImpressionwithFPTVAdvertisingConceptsofConsumerswiththeMonthlyIncomeofRMB8001-10000AcceptanceDegreeofSalesPromotionAcceptanceDegreeofSalesPromotionofConsumersAged20-24AcceptanceDegreeofSalesPromotionofConsumersAged30-34AcceptanceDegreeofSalesPromotionofConsumerswiththeEducationalBackgroundofSeniorHighSchoolAcceptanceDegreeofSalesPromotionofConsumerswiththeEducationalBackgroundofRegularCollegeApplicationofHomeApplianceTrade-inProgramConsumers'AttitudestowardsEnergySavingSubsidyFPTVMaintenanceReasonsforFPTVMaintenanceSatisfactionDegreeofAfter-saleServicesMainBusinessRevenueandGrossMarginofHisense(byProduct),2008-H12010OperatingIncome,NetIncomeandGrowthofChanghong,2006-H12010OperatingIncomeandNetProfitMarginofTCLMultimedia,2006-H12010TVSalesVolumeofTCLMultimedia,2007-2009SupplyProportionofTCLLCDTVPanelSuppliers,2009NetIncomeandGrowthRateofSkyworth,FY2004-FY2010SupplyProportionofSkyworthLCDTVPanelSuppliers,2009OperatingIncome,NetIncomeandGrowthRateofKONKA,2006-H12010TVShipmentofSony,2006-2009SupplyProportionofSonyLCDTVPanelSuppliers,2009SupplyProportionofSamsungLCDTVPanelSuppliers,2009RevenueandOperatingMarginofLGTVDivision,2007Q2-2009Q4LGTVShipment(byRegion),2008Q1-2009Q4SupplyProportionofLGLCDTVPanelSuppliers,2009MasterChipTypesandSuppliersofLGChassisSalesStructureofPhillips,1999vs.
2009SupplyProportionofPhillipsLCDTVPanelSuppliers,2009SupplyProportionofToshibaLCDTVPanelSuppliers,2009RevenueandGrossMarginofAUO,2005-2011EDownstreamDistributionofAUOProducts,2008Q4-2009Q4AverageSalesPriceofAUOProducts,2008Q4-2009Q4AverageSalesPriceperSquareMeterofAUOProducts,2008Q4-2009Q4Small&Medium-sizedProductShipmentofAUO,2008Q4-2009Q4CapacityofAUOProductionLines,Mar.
2010RevenueandOperatingMarginofLGDisplay,2004-2009QuarterlyEBITDAofLGDisplay,2008Q1-2009Q4OutputofVariousGenerationsofLGDisplay,2005-2009DownstreamApplicationProportionofLGDisplay,2009Q1-2009Q4RevenueStructureofSamsungDivisions,2008Q1-2009Q4OperatingMarginofSamsungDivisions,2008Q1-2009Q4ProductionLineCapacityofSamsungLCDTVPanel,2008Q2-2010Q4ShipmentandAveragePriceofCHIMEILarge-sizedTFT-LCD,2007Q4-2009Q3Sales,EBITDA,andGrossMarginofCHIMEITFT-LCD,2007Q4-2009Q3PercentagesofCHIMEIProductsbyApplication,2007Q4-2009Q3SizeDistributionofCHIMEIProducts,2007Q4-2009Q3CapacityofCHIMEIProductionLines,2009Q3&Q4HowtoBuyProductdetailsHowtoOrderUSDFileSingleuser1,600PDFEnterprisewide2,300PDFPublicationdate:Oct.
2010Byemail:report@researchinchina.
comByfax:86-10-82601570Byonline:www.
researchinchina.
comFormoreinformation,callourofficeinBeijing,China:Tel:86-10-82600828Website:www.
researchinchina.
com
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