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nic.
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kinds.
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AStudyontheRegulationandLimitofWebcastingThePurposeofthisstudyistoinvestigatetheregulationandthelimitofWebcasting.
TheauthortriestoconceptualizethemeaningofWebcasting,followedbytheexplanationofthecurrentsituationsofthismediumintermsofthepenetrationsandtheusageinKoreaandtheworld.
TherapidexpansionintheuseoftheinternetinKoreansocietyoverthepastfewyearshasalsoseriouslyaffectedtheculturalproductionandpracticeoftheinternetusers.
Atpresent,theWebcastingisintheprocessofexpandingallovertheworld.
InKorea,mostmediaenterprisesincludingnewspaperandbroadcastingarecompetitivelylaunchingWebcasting.
Webcastingisarelativelynew,yetfastgrowingmediaphenomenoninKorea,andhasattractedawiderangeofresearchattention.
RecentlyadolescentsareamongthefrequentusersofadultWebcasting.
TheycanbeeasilyexposedtoillegalorharmfulmaterialsonadultWebcasting.
62Therefore,TheInformationCommunicationEthicsCommittee(ICEC)developedanInternetContentRatingSysteminKoreatoprotecttheadolescentsfromtheillegalorharmfulinformationonline(adultWebcasting)andKoreaBroadcastingCommission(KBC)alsoregulateadultWebcastingthroughlogicofbroadcasting.
ThisstudyanalyzesthestateofWebcastingstationinKorea.
Especially,thisstudycontrastregulatorylogicofICECandKBCwithself-regulationofKoreaWebcastNetwork.
Theauthorproposesself-regulationofillegalorharmfulmaterialsonlineandprotecttheminorsontheadultWebcasting.
Itwillalsohelppromotee-commerceandinformatizationofsocietyinthetwenty-firstcentury.
2.
AStudyontheWebcastingBusinessModelinKoreaWebcastingisnotabusiness,whichguaranteeseconomicsuccess.
However,thisbusinessstillhaspotentialtobecomeasignificantrevenuepipelineifwecarefullyanalyzeneighboringmediaandfindnichemarketinwhichWebcastingmeetactualclients.
Thus,itisveryimportanttofindabusinessmodelguidingWebcastingbusinessintocorrectpath.
TofindabusinessmodelforWebcastingbusinessisatopicofthisresearch.
SinceWebcastingisbasedonpersonalcomputer-relatedcommunicationnetworks,thenatureofthecomputerneedtobeconsideredfirst.
Computer,ascommunicationmedia,isbasicallylean-forwardmediathatrequiresuserscloseattention.
Thus,Webcastingneedtomeetpersonalneedscomparedtocommonneeds.
Forexample,thecontentcarriedonWebcastingwouldbesuccessfulifitconsistsofwhatanindividuallikestoconsumewithoutmonitoringorinterveningfromotherpersons.
Inthissense,wecanunderstandthatoneofthepopulartopicsintheWebcastingisrelatedtosexualmatters.
DespiteoftheindividualnatureoftheWebcasting,Webcastingbusinesscannot63economicallysucceedunlessthebusinesssuccessfullydevelopsacommunitythatencompassesavarietyofsubjectsinwhichthemembersareinterested.
TheusersofWebcastingarenotisolatedduetothecommunicationcapacityofthemediaeventhoughtheymightbephysicallyisolated.
Thus,theyeasilydiscoverotheruserswhosharethesameinterestwiththem.
Thecommunitybecomesnotonlyaplacetheuserscanconfirmthat"Iamnotalone"butalsoadevicethatleadsstrongloyaltytothecommunity.
Ofcourse,theloyaltyisabasisforbusinesssuccess.
Inthisreport,researchertriedtofindthenatureofWebcastingfromtheviewpointofbusinessaswellastechnology.
Basedontheunderstanding,theysuggestedabusinessmodel,whichleadsWebcastingusersintoaboundaryofcommunity.
Thebusinessmodelissupportedbyreasonswhytheconceptofcommunitybecomesmoreimportantinmarketingarea.
3.
AStudyontheWebcastingcontentsforitsbalanceddevelopmentThisstudyfocusesonWebcastingcontentsasaculturalproductcombinedwithtechnologicalprogress.
First,itpresentsadiscussionontheculturalstatusofWebcastingservicesandtheirimplications.
Secondly,ananalysisofWebcastingcontentsintermsofgenresandprogrammingwillshowtheimportanceofspecificationanddiversityofWebcastingservices.
Finally,basedontheresultsofanaudiencesurvey,users'satisfactionandexpectation,aswellasthelimitsandproblemsofexistingWebcastingserviceswillbeexamined.
Andallthesetopicdiscussed,includingananalysisofseveralkoreanandforeignWebcastingservices,leadtomakeclearthattomakeWebcastingcontentsspecificanddiverse,itneedsanaudience-centeredstrategies.
01-09200112200112923-5ü-:3219-5400FAX:2649-7312(http://www.
kbi.
re.
kr)R1000-B80-01090758