Structure37joomla
joomla! 时间:2021-05-08 阅读:()
Joomla!
3SEOandPerformanceSimonKloostraJoomla!
3SEOandPerformanceCopyright2015bySimonKloostraThisworkissubjecttocopyright.
AllrightsarereservedbythePublisher,whetherthewholeorpartofthematerialisconcerned,specificallytherightsoftranslation,reprinting,reuseofillustrations,recitation,broadcasting,reproductiononmicrofilmsorinanyotherphysicalway,andtransmissionorinformationstorageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilarmethodologynowknownorhereafterdeveloped.
Exemptedfromthislegalreservationarebriefexcerptsinconnectionwithreviewsorscholarlyanalysisormaterialsuppliedspecificallyforthepurposeofbeingenteredandexecutedonacomputersystem,forexclusiveusebythepurchaserofthework.
DuplicationofthispublicationorpartsthereofispermittedonlyundertheprovisionsoftheCopyrightLawofthePublisher'slocation,initscurrentversion,andpermissionforusemustalwaysbeobtainedfromSpringer.
PermissionsforusemaybeobtainedthroughRightsLinkattheCopyrightClearanceCenter.
ViolationsareliabletoprosecutionundertherespectiveCopyrightLaw.
ISBN-13(pbk):978-1-4842-1125-0ISBN-13(electronic):978-1-4842-1124-3Trademarkednames,logos,andimagesmayappearinthisbook.
Ratherthanuseatrademarksymbolwitheveryoccurrenceofatrademarkedname,logo,orimage,weusethenames,logos,andimagesonlyinaneditorialfashionandtothebenefitofthetrademarkowner,withnointentionofinfringementofthetrademark.
Theuseinthispublicationoftradenames,trademarks,servicemarks,andsimilarterms,eveniftheyarenotidentifiedassuch,isnottobetakenasanexpressionofopinionastowhetherornottheyaresubjecttoproprietaryrights.
Whiletheadviceandinformationinthisbookarebelievedtobetrueandaccurateatthedateofpublication,neithertheauthornortheeditorsnorthepublishercanacceptanylegalresponsibilityforanyerrorsoromissionsthatmaybemade.
Thepublishermakesnowarranty,expressorimplied,withrespecttothematerialcontainedherein.
ManagingDirector:WelmoedSpahrLeadEditor:BenRenow-ClarkeTechnicalReviewer:DanRahmelEditorialBoard:SteveAnglin,MarkBeckner,EwanBuckingham,GaryCornell,LouiseCorrigan,JimDeWolf,JonathanGennick,RobertHutchinson,MichelleLowman,JamesMarkham,MatthewMoodie,JeffOlson,JeffreyPepper,DouglasPundick,BenRenow-Clarke,DominicShakeshaft,GwenanSpearing,MattWade,SteveWeissCoordinatingEditor:ChristineRickettsCopyEditor:MichaelG.
LaraqueCompositor:SPiGlobalIndexer:SPiGlobalArtist:SPiGlobalDistributedtothebooktradeworldwidebySpringerScience+BusinessMediaNewYork,233SpringStreet,6thFloor,NewYork,NY10013.
Phone1-800-SPRINGER,fax(201)348-4505,e-mailorders-ny@springer-sbm.
com,orvisitwww.
springeronline.
com.
ApressMedia,LLCisaCaliforniaLLCandthesolemember(owner)isSpringerScience+BusinessMediaFinanceInc(SSBMFinanceInc).
SSBMFinanceIncisaDelawarecorporation.
Forinformationontranslations,pleasee-mailrights@apress.
com,orvisitwww.
apress.
com.
ApressandfriendsofEDbooksmaybepurchasedinbulkforacademic,corporate,orpromotionaluse.
eBookversionsandlicensesarealsoavailableformosttitles.
Formoreinformation,referenceourSpecialBulkSales–eBookLicensingwebpageatwww.
apress.
com/bulk-sales.
Anysourcecodeorothersupplementarymaterialreferencedbytheauthorinthistextisavailabletoreadersatwww.
apress.
com.
Fordetailedinformationabouthowtolocateyourbook'ssourcecode,gotowww.
apress.
com/source-code/.
iiiContentsataGlanceAbouttheAuthorxiiiAbouttheTechnicalReviewerxvIntroductionxviiChapter1:HowSearchEnginesWork1Chapter2:PreparingYourJoomlaEnvironment15Chapter3:JoomlaGlobalConfiguration21Chapter4:Metadata29Chapter5:URLStructure37Chapter6:HeaderTags45Chapter7:OptimizeInternalLinksandAnchorText51Chapter8:OptimizeImages53Chapter9:MicrodataorRichSnippets55Chapter10:DuplicateContent61Chapter11:404ErrorsandPages69Chapter12:robots.
txt79Chapter13:Sitemap83Chapter14:SimpleSEOExtensions87Chapter15:SH404SEF93ContentsataGlanceivChapter16:SEOSiteAudits109Chapter17:Off-siteSEO117Chapter18:JoomlaPerformanceandSpeed127AppendixA:Glossary159AppendixB:Checklist163Index165vContentsAbouttheAuthorxiiiAbouttheTechnicalReviewerxvIntroductionxviiChapter1:HowSearchEnginesWork1TheScanningProcess2GoogleUpdates:Panda,Penguin,andHummingbird2UniqueandQualityContent3Keywordsvs.
Themes/Topics3SERPs,Title,Metadata4Title4MetaDescription5KeywordAnalysis6Long-TailKeywordsandLocalSEO7ToolsforKeywordResearch8GoogleAdWordsKeywordPlanner8WebCEOKeywordResearchTool10UseYourKeywords12GoogleSEOStarterGuide13ContentsviChapter2:PreparingYourJoomlaEnvironment15Hosting15Domain/URL15JoomlaVersion16StartonaTestEnvironment16Template17CustomorTemplateProvider17CleanandValidCode18HTML519OrderofCode19ResponsiveDesign20Chapter3:JoomlaGlobalConfiguration21GlobalConfiguration:SiteName21GlobalConfiguration:SEOSettings22SearchEngineFriendlyURLs23UseURLRewriting23AddsSuffixtoURL24UnicodeAliases24IncludeSiteNameinPageTitles24GlobalConfiguration:MetadataSettings26SiteMetaDescription26SiteMetaKeywords26Robots27JoomlaSearch27ContentsviiChapter4:Metadata29MetadataSetupperArticleorperMenuItem29MetadataforEverySeparatePage30MetaDescription30Metadata:Article31Metadata:MenuItem32PageTitle33ManagingMetadata34Robots35Chapter5:URLStructure37URLsinJoomla38BasedonAlias38Example1:MenuItemURLwithKeyword39Example2:ShorterURL39CategoryStructure40MenuStructure40BreadcrumbModule40URLHierarchy42NumbersintheURL43Chapter6:HeaderTags45DefaultHeadingsinJoomla45Example1:ArticlesShowninBlog/List/FeaturedArticles46Example2:MenuItemsDirectlyLinkedtoArticles47TemplateOverrides48HeaderTagsExtension50ContentsviiiChapter7:OptimizeInternalLinksandAnchorText51Chapter8:OptimizeImages53Chapter9:MicrodataorRichSnippets55MicrodatainJoomla356MicrodatainJoomla2.
557MicrodataExtensions58FurtherMicrodataImplementation59Chapter10:DuplicateContent61DuplicateContentinJoomla62CanonicalURLs63301RedirectsUsing.
htaccessTuning65Robots.
txt66Extensions66WebmasterTools67Chapter11:404ErrorsandPages69Causesof404Errors70Preventing404Errors70Joomla'sRedirectManager71Extensions73301Redirectswith.
htaccess73OfferingaCustom404Page74Advanced404Page:LinktoaMenu76MoreAdvanced:CorrectHTTPHeader76MonitorCrawlErrorsinGoogleWebmasterTools77ContentsixChapter12:robots.
txt79Oldrobots.
txtfiles—CheckThem!
80DoNotBlockResources81Chapter13:Sitemap83SitemapforVisitors83SitemapforSearchEngines84ImageSitemap85Chapter14:SimpleSEOExtensions87OSMeta87EasyFront-EndSEO89Non-SEFtoSEF90Canonical90OSMap(PreviouslyXMap)91JSitemap91OtherSEOExtensions92Chapter15:SH404SEF93PlanAhead!
94Preparations94InstallationandConfiguration95URLmanager99PurgeURLs100SetUptheHomePage101AliasesManager102shURLManager102404requestsmanager102ContentsxTitlesandMetaManager103AnalyticsManager104Disadvantages105ExtensionsSimilartoSH404SEF105MijoSEF106JoomSEF107Chapter16:SEOSiteAudits109SEODoctorFirefoxPlug-in109MozBar110SEORCH.
euWebSite111ScreamingFrogSEOSpider112SiteAuditwithWebCEO112TechnicalAudit113SEOAnalysis114LandingPageOptimization115OtherToolsforSEOAudits116Chapter17:Off-siteSEO117GoogleWebmasterTools117SettingaPreferredDomain118Sitemap119HTMLImprovements121SearchQueries121GoogleAnalytics123Google+125Link-BuildingandSocialMedia125LocalSEO126FromHere126ContentsxiChapter18:JoomlaPerformanceandSpeed127CheckBeforeYouBegin128YSlowBrowserExtension128PageSpeedInsights128GTmetrix129WebPagetest130Pingdom130WebHostingProvider131MeanandLean132JoomlaCaching133GlobalCacheSettings133ModuleCache134System-PageCacheplug-in135CacheCleaning136NoNumberCacheCleanerPlug-in137JotCache138LeverageBrowserCaching139Gzip140ReducingImageSize141LosslessCompression142CorrectlySizedImages143Sprites145Base64ImageEncoding145LazyLoading145OptimizeCSSandJavaScript146ReduceYourTemplateFiles146CompressYourFiles(Minification)148CombineYourFiles148ContentsxiiDeferJavaScript148RunScriptsAsynchronously149JCHOptimize149Jbetolo150ScriptMerge151CDN(ContentDeliveryNetwork)152OptimizeforMobileDevices155Extensions156FinalCheck157AppendixA:Glossary159AppendixB:Checklist163Index165xiiiAbouttheAuthorSimonKloostraisknownmostlyforhisblog,JoomlaSEO(joomlaseo.
com),whichisessentiallydevotedtothesamesubjectsasthisbook:searchengineoptimization(SEO)andperformancefortheJoomla!
contentmanagementsystem.
Inaddition,hehaswrittenarticlesfortheonlineJoomla!
CommunityMagazineandoccasionalguestpostsforseveral(Dutch)Joomlaportals.
Hehasconductedworkshopsandtrainingsessionsonnumerousoccasions,includingtheDutchJoomladays.
KloostraisaprofessionalwebsitedesignerandworksasanSEOconsultantforSK-WebandPerfectWebTeam,bothbasedintheNetherlands.
Naturally,SEOisamajorfocusofthesewebsites.
Healsohasagreatpassionfor(speed)windsurfing.
xvAbouttheTechnicalReviewerDanRahmelisaWindowsprogrammerwithmorethan14yearsofexperiencedesigningandimplementinginformationsystemsanddeployingmid-sizedclient/serversolutions,usingMicrosoftSQLServer,MySQL,MicrosoftAccess,andVisualFoxPro.
Hehaswrittenoveradozenbooks,includingNutsandBoltsFilmmaking,VisualBasic:Programmer'sReference(first,second,andthirdeditions),BuildingWebDatabaseApplicationswithVisualStudio6,SamsTeachYourselfDatabaseProgrammingwithVisualBasic6in24Hours,DevelopingClient/ServerApplicationswithVisualBasic4,amongmanyothers.
Hisbookshavebeentranslatedintovariouslanguages,includingChinese,Japanese,Spanish,French,andPortuguese.
HeisacontributortoDBMS,InternetAdvisor,andAmericanProgrammermagazines.
xviiIntroductionThisbookisaimedatJoomlaenthusiastsandprofessionalswhowanttoincreasethenumberofvisitorstotheirJoomlawebsitesbyimprovingtheirperformanceinsearchenginessuchasGoogle,Bing,andYahoo!
.
Thismeansnotonlyrankinghighbutalsoimprovingthepresenceofasiteinthesearchpages.
ThisbookiswrittenforJoomla3,butitcanbeusedperfectlyforJoomla2.
5aswell.
ItwillshowyouhowtooptimizeyourJoomlawebsiteforsearchengines:first,byusingonlytheJoomlacoreoptionsand,laterinthebook,withextensions,includingachapterdedicatedtoSH404SEF,whichisprobablythemostpopularfullsearchengineoptimization/searchenginefriendly(SEO/SEF)extensionforJoomla.
(Beginnerscanskipthischapter,asthebookdoesnothingeonthissubject.
)YouwillalsogaingeneralbackgroundinformationonSEO-relatedtopics,asthisisnecessaryforfullyunderstandingwhatyouaredoing.
Themainfocusofthisbookwillbeonon-siteoptimization,althoughsomeattentionwillalsobepaidtooff-siteoptimization,suchaslinkbuildingandsettingupGoogleAnalyticsandWebmasterTools.
Second,thebookisaboutperformance,explaininghowtocreatealightning-fastwebsite,firstbyoptimizingtheJoomlacoreoptionsand,second,byusingsomespecializedextensions.
Tounderstandthisbook,youshouldhaveatleastabasicbackgroundinmanagingJoomla,meaningthatyouunderstandthebasicsofcreatingarticlesandmenusandareabletoinstallandconfigureextensions.
Ifyoudonotyethavethisexperience,itwouldbewisetoreadastarterbookonJoomlafirst.
AnexcellentprimerwouldbeBeginningJoomla!
:FromNovicetoProfessional,byDanRahmel.
NoknowledgeofSEOisrequired;thisbookwillinstructyouasyougoalong.
Chapter1,especially,willprovidetheprincipalintroductiontotheworldofSEO.
IfyoualreadyhavesomefamiliaritywithSEO,youcanalsoskipthischapterandjumpstraighttoChapter2forinformationrelatedspecificallytoJoomla.
3SEOandPerformanceSimonKloostraJoomla!
3SEOandPerformanceCopyright2015bySimonKloostraThisworkissubjecttocopyright.
AllrightsarereservedbythePublisher,whetherthewholeorpartofthematerialisconcerned,specificallytherightsoftranslation,reprinting,reuseofillustrations,recitation,broadcasting,reproductiononmicrofilmsorinanyotherphysicalway,andtransmissionorinformationstorageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilarmethodologynowknownorhereafterdeveloped.
Exemptedfromthislegalreservationarebriefexcerptsinconnectionwithreviewsorscholarlyanalysisormaterialsuppliedspecificallyforthepurposeofbeingenteredandexecutedonacomputersystem,forexclusiveusebythepurchaserofthework.
DuplicationofthispublicationorpartsthereofispermittedonlyundertheprovisionsoftheCopyrightLawofthePublisher'slocation,initscurrentversion,andpermissionforusemustalwaysbeobtainedfromSpringer.
PermissionsforusemaybeobtainedthroughRightsLinkattheCopyrightClearanceCenter.
ViolationsareliabletoprosecutionundertherespectiveCopyrightLaw.
ISBN-13(pbk):978-1-4842-1125-0ISBN-13(electronic):978-1-4842-1124-3Trademarkednames,logos,andimagesmayappearinthisbook.
Ratherthanuseatrademarksymbolwitheveryoccurrenceofatrademarkedname,logo,orimage,weusethenames,logos,andimagesonlyinaneditorialfashionandtothebenefitofthetrademarkowner,withnointentionofinfringementofthetrademark.
Theuseinthispublicationoftradenames,trademarks,servicemarks,andsimilarterms,eveniftheyarenotidentifiedassuch,isnottobetakenasanexpressionofopinionastowhetherornottheyaresubjecttoproprietaryrights.
Whiletheadviceandinformationinthisbookarebelievedtobetrueandaccurateatthedateofpublication,neithertheauthornortheeditorsnorthepublishercanacceptanylegalresponsibilityforanyerrorsoromissionsthatmaybemade.
Thepublishermakesnowarranty,expressorimplied,withrespecttothematerialcontainedherein.
ManagingDirector:WelmoedSpahrLeadEditor:BenRenow-ClarkeTechnicalReviewer:DanRahmelEditorialBoard:SteveAnglin,MarkBeckner,EwanBuckingham,GaryCornell,LouiseCorrigan,JimDeWolf,JonathanGennick,RobertHutchinson,MichelleLowman,JamesMarkham,MatthewMoodie,JeffOlson,JeffreyPepper,DouglasPundick,BenRenow-Clarke,DominicShakeshaft,GwenanSpearing,MattWade,SteveWeissCoordinatingEditor:ChristineRickettsCopyEditor:MichaelG.
LaraqueCompositor:SPiGlobalIndexer:SPiGlobalArtist:SPiGlobalDistributedtothebooktradeworldwidebySpringerScience+BusinessMediaNewYork,233SpringStreet,6thFloor,NewYork,NY10013.
Phone1-800-SPRINGER,fax(201)348-4505,e-mailorders-ny@springer-sbm.
com,orvisitwww.
springeronline.
com.
ApressMedia,LLCisaCaliforniaLLCandthesolemember(owner)isSpringerScience+BusinessMediaFinanceInc(SSBMFinanceInc).
SSBMFinanceIncisaDelawarecorporation.
Forinformationontranslations,pleasee-mailrights@apress.
com,orvisitwww.
apress.
com.
ApressandfriendsofEDbooksmaybepurchasedinbulkforacademic,corporate,orpromotionaluse.
eBookversionsandlicensesarealsoavailableformosttitles.
Formoreinformation,referenceourSpecialBulkSales–eBookLicensingwebpageatwww.
apress.
com/bulk-sales.
Anysourcecodeorothersupplementarymaterialreferencedbytheauthorinthistextisavailabletoreadersatwww.
apress.
com.
Fordetailedinformationabouthowtolocateyourbook'ssourcecode,gotowww.
apress.
com/source-code/.
iiiContentsataGlanceAbouttheAuthorxiiiAbouttheTechnicalReviewerxvIntroductionxviiChapter1:HowSearchEnginesWork1Chapter2:PreparingYourJoomlaEnvironment15Chapter3:JoomlaGlobalConfiguration21Chapter4:Metadata29Chapter5:URLStructure37Chapter6:HeaderTags45Chapter7:OptimizeInternalLinksandAnchorText51Chapter8:OptimizeImages53Chapter9:MicrodataorRichSnippets55Chapter10:DuplicateContent61Chapter11:404ErrorsandPages69Chapter12:robots.
txt79Chapter13:Sitemap83Chapter14:SimpleSEOExtensions87Chapter15:SH404SEF93ContentsataGlanceivChapter16:SEOSiteAudits109Chapter17:Off-siteSEO117Chapter18:JoomlaPerformanceandSpeed127AppendixA:Glossary159AppendixB:Checklist163Index165vContentsAbouttheAuthorxiiiAbouttheTechnicalReviewerxvIntroductionxviiChapter1:HowSearchEnginesWork1TheScanningProcess2GoogleUpdates:Panda,Penguin,andHummingbird2UniqueandQualityContent3Keywordsvs.
Themes/Topics3SERPs,Title,Metadata4Title4MetaDescription5KeywordAnalysis6Long-TailKeywordsandLocalSEO7ToolsforKeywordResearch8GoogleAdWordsKeywordPlanner8WebCEOKeywordResearchTool10UseYourKeywords12GoogleSEOStarterGuide13ContentsviChapter2:PreparingYourJoomlaEnvironment15Hosting15Domain/URL15JoomlaVersion16StartonaTestEnvironment16Template17CustomorTemplateProvider17CleanandValidCode18HTML519OrderofCode19ResponsiveDesign20Chapter3:JoomlaGlobalConfiguration21GlobalConfiguration:SiteName21GlobalConfiguration:SEOSettings22SearchEngineFriendlyURLs23UseURLRewriting23AddsSuffixtoURL24UnicodeAliases24IncludeSiteNameinPageTitles24GlobalConfiguration:MetadataSettings26SiteMetaDescription26SiteMetaKeywords26Robots27JoomlaSearch27ContentsviiChapter4:Metadata29MetadataSetupperArticleorperMenuItem29MetadataforEverySeparatePage30MetaDescription30Metadata:Article31Metadata:MenuItem32PageTitle33ManagingMetadata34Robots35Chapter5:URLStructure37URLsinJoomla38BasedonAlias38Example1:MenuItemURLwithKeyword39Example2:ShorterURL39CategoryStructure40MenuStructure40BreadcrumbModule40URLHierarchy42NumbersintheURL43Chapter6:HeaderTags45DefaultHeadingsinJoomla45Example1:ArticlesShowninBlog/List/FeaturedArticles46Example2:MenuItemsDirectlyLinkedtoArticles47TemplateOverrides48HeaderTagsExtension50ContentsviiiChapter7:OptimizeInternalLinksandAnchorText51Chapter8:OptimizeImages53Chapter9:MicrodataorRichSnippets55MicrodatainJoomla356MicrodatainJoomla2.
557MicrodataExtensions58FurtherMicrodataImplementation59Chapter10:DuplicateContent61DuplicateContentinJoomla62CanonicalURLs63301RedirectsUsing.
htaccessTuning65Robots.
txt66Extensions66WebmasterTools67Chapter11:404ErrorsandPages69Causesof404Errors70Preventing404Errors70Joomla'sRedirectManager71Extensions73301Redirectswith.
htaccess73OfferingaCustom404Page74Advanced404Page:LinktoaMenu76MoreAdvanced:CorrectHTTPHeader76MonitorCrawlErrorsinGoogleWebmasterTools77ContentsixChapter12:robots.
txt79Oldrobots.
txtfiles—CheckThem!
80DoNotBlockResources81Chapter13:Sitemap83SitemapforVisitors83SitemapforSearchEngines84ImageSitemap85Chapter14:SimpleSEOExtensions87OSMeta87EasyFront-EndSEO89Non-SEFtoSEF90Canonical90OSMap(PreviouslyXMap)91JSitemap91OtherSEOExtensions92Chapter15:SH404SEF93PlanAhead!
94Preparations94InstallationandConfiguration95URLmanager99PurgeURLs100SetUptheHomePage101AliasesManager102shURLManager102404requestsmanager102ContentsxTitlesandMetaManager103AnalyticsManager104Disadvantages105ExtensionsSimilartoSH404SEF105MijoSEF106JoomSEF107Chapter16:SEOSiteAudits109SEODoctorFirefoxPlug-in109MozBar110SEORCH.
euWebSite111ScreamingFrogSEOSpider112SiteAuditwithWebCEO112TechnicalAudit113SEOAnalysis114LandingPageOptimization115OtherToolsforSEOAudits116Chapter17:Off-siteSEO117GoogleWebmasterTools117SettingaPreferredDomain118Sitemap119HTMLImprovements121SearchQueries121GoogleAnalytics123Google+125Link-BuildingandSocialMedia125LocalSEO126FromHere126ContentsxiChapter18:JoomlaPerformanceandSpeed127CheckBeforeYouBegin128YSlowBrowserExtension128PageSpeedInsights128GTmetrix129WebPagetest130Pingdom130WebHostingProvider131MeanandLean132JoomlaCaching133GlobalCacheSettings133ModuleCache134System-PageCacheplug-in135CacheCleaning136NoNumberCacheCleanerPlug-in137JotCache138LeverageBrowserCaching139Gzip140ReducingImageSize141LosslessCompression142CorrectlySizedImages143Sprites145Base64ImageEncoding145LazyLoading145OptimizeCSSandJavaScript146ReduceYourTemplateFiles146CompressYourFiles(Minification)148CombineYourFiles148ContentsxiiDeferJavaScript148RunScriptsAsynchronously149JCHOptimize149Jbetolo150ScriptMerge151CDN(ContentDeliveryNetwork)152OptimizeforMobileDevices155Extensions156FinalCheck157AppendixA:Glossary159AppendixB:Checklist163Index165xiiiAbouttheAuthorSimonKloostraisknownmostlyforhisblog,JoomlaSEO(joomlaseo.
com),whichisessentiallydevotedtothesamesubjectsasthisbook:searchengineoptimization(SEO)andperformancefortheJoomla!
contentmanagementsystem.
Inaddition,hehaswrittenarticlesfortheonlineJoomla!
CommunityMagazineandoccasionalguestpostsforseveral(Dutch)Joomlaportals.
Hehasconductedworkshopsandtrainingsessionsonnumerousoccasions,includingtheDutchJoomladays.
KloostraisaprofessionalwebsitedesignerandworksasanSEOconsultantforSK-WebandPerfectWebTeam,bothbasedintheNetherlands.
Naturally,SEOisamajorfocusofthesewebsites.
Healsohasagreatpassionfor(speed)windsurfing.
xvAbouttheTechnicalReviewerDanRahmelisaWindowsprogrammerwithmorethan14yearsofexperiencedesigningandimplementinginformationsystemsanddeployingmid-sizedclient/serversolutions,usingMicrosoftSQLServer,MySQL,MicrosoftAccess,andVisualFoxPro.
Hehaswrittenoveradozenbooks,includingNutsandBoltsFilmmaking,VisualBasic:Programmer'sReference(first,second,andthirdeditions),BuildingWebDatabaseApplicationswithVisualStudio6,SamsTeachYourselfDatabaseProgrammingwithVisualBasic6in24Hours,DevelopingClient/ServerApplicationswithVisualBasic4,amongmanyothers.
Hisbookshavebeentranslatedintovariouslanguages,includingChinese,Japanese,Spanish,French,andPortuguese.
HeisacontributortoDBMS,InternetAdvisor,andAmericanProgrammermagazines.
xviiIntroductionThisbookisaimedatJoomlaenthusiastsandprofessionalswhowanttoincreasethenumberofvisitorstotheirJoomlawebsitesbyimprovingtheirperformanceinsearchenginessuchasGoogle,Bing,andYahoo!
.
Thismeansnotonlyrankinghighbutalsoimprovingthepresenceofasiteinthesearchpages.
ThisbookiswrittenforJoomla3,butitcanbeusedperfectlyforJoomla2.
5aswell.
ItwillshowyouhowtooptimizeyourJoomlawebsiteforsearchengines:first,byusingonlytheJoomlacoreoptionsand,laterinthebook,withextensions,includingachapterdedicatedtoSH404SEF,whichisprobablythemostpopularfullsearchengineoptimization/searchenginefriendly(SEO/SEF)extensionforJoomla.
(Beginnerscanskipthischapter,asthebookdoesnothingeonthissubject.
)YouwillalsogaingeneralbackgroundinformationonSEO-relatedtopics,asthisisnecessaryforfullyunderstandingwhatyouaredoing.
Themainfocusofthisbookwillbeonon-siteoptimization,althoughsomeattentionwillalsobepaidtooff-siteoptimization,suchaslinkbuildingandsettingupGoogleAnalyticsandWebmasterTools.
Second,thebookisaboutperformance,explaininghowtocreatealightning-fastwebsite,firstbyoptimizingtheJoomlacoreoptionsand,second,byusingsomespecializedextensions.
Tounderstandthisbook,youshouldhaveatleastabasicbackgroundinmanagingJoomla,meaningthatyouunderstandthebasicsofcreatingarticlesandmenusandareabletoinstallandconfigureextensions.
Ifyoudonotyethavethisexperience,itwouldbewisetoreadastarterbookonJoomlafirst.
AnexcellentprimerwouldbeBeginningJoomla!
:FromNovicetoProfessional,byDanRahmel.
NoknowledgeofSEOisrequired;thisbookwillinstructyouasyougoalong.
Chapter1,especially,willprovidetheprincipalintroductiontotheworldofSEO.
IfyoualreadyhavesomefamiliaritywithSEO,youcanalsoskipthischapterandjumpstraighttoChapter2forinformationrelatedspecificallytoJoomla.
- Structure37joomla相关文档
- participatejoomla
- Bencyjoomla
- 旁路joomla
- 功能joomla商城开发过程
- 邮件如何用Gmail的SMTP来发送Joomla信件
- 菜单周边结构和导航的Joomla
BuyVM老牌商家新增迈阿密机房 不限流量 月付2美元
我们很多老用户对于BuyVM商家还是相当熟悉的，也有翻看BuyVM相关的文章可以追溯到2014年的时候有介绍过，不过那时候介绍这个商家并不是很多，主要是因为这个商家很是刁钻。比如我们注册账户的信息是否完整，以及我们使用是否规范，甚至有其他各种问题导致我们是不能购买他们家机器的。以前你嚣张是很多人没有办法购买到其他商家的机器，那时候其他商家的机器不多。而如今，我们可选的商家比较多，你再也嚣张不起来。...
2021HawkHost老鹰主机黑色星期五虚拟主机低至3.5折 永久4.5折
老鹰主机HawkHost是个人比较喜欢的海外主机商，如果没有记错的话，大约2012年左右的时候算是比较早提供支付宝付款的主机商。当然这个主机商成立时间更早一些的，由于早期提供支付宝付款后，所以受众用户比较青睐，要知道我们早期购买海外主机是比较麻烦的，信用卡和PAYPAL还没有普及，大家可能只有银联和支付宝，很多人选择海外主机还需要代购。虽然如今很多人建站少了，而且大部分人都用云服务器。但是老鹰主机...
一键去除宝塔面板各种计算题与延时等待
现在宝塔面板真的是越来越过分了，删除文件、删除数据库、删除站点等操作都需要做计算题！我今天升级到7.7版本，发现删除数据库竟然还加了几秒的延时等待，也无法跳过！宝塔的老板该不会是小学数学老师吧，那么喜欢让我们做计算题！因此我写了个js用于去除各种计算题以及延时等待，同时还去除了软件列表页面的bt企业版广告。只需要执行以下命令即可一键完成！复制以下命令在SSH界面执行：Layout_file="/w...
joomla!为你推荐
-
戏曲网易yeahphpweb破解忘记phpweb网站后台用户名密码，怎么找回破解特朗普吐槽iPhone为什么那么多人吐槽iphone重庆电信dns重庆的DNS服务器地址是多少?解析cuteftp香港空间香港有哪些购物场所地址栏图标网站添加地址栏图标代码怎么写？powerbydedecms如何去掉织梦网站底部的powered by dedecms方法dz论坛DZ论坛与PW论坛有什么区别？广告管理系统求一份广告公司管理制度，要详细点，包括奖惩条例，抽成这些。