Structure37joomla

Joomla!
3SEOandPerformanceSimonKloostraJoomla!
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ManagingDirector:WelmoedSpahrLeadEditor:BenRenow-ClarkeTechnicalReviewer:DanRahmelEditorialBoard:SteveAnglin,MarkBeckner,EwanBuckingham,GaryCornell,LouiseCorrigan,JimDeWolf,JonathanGennick,RobertHutchinson,MichelleLowman,JamesMarkham,MatthewMoodie,JeffOlson,JeffreyPepper,DouglasPundick,BenRenow-Clarke,DominicShakeshaft,GwenanSpearing,MattWade,SteveWeissCoordinatingEditor:ChristineRickettsCopyEditor:MichaelG.
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iiiContentsataGlanceAbouttheAuthorxiiiAbouttheTechnicalReviewerxvIntroductionxviiChapter1:HowSearchEnginesWork1Chapter2:PreparingYourJoomlaEnvironment15Chapter3:JoomlaGlobalConfiguration21Chapter4:Metadata29Chapter5:URLStructure37Chapter6:HeaderTags45Chapter7:OptimizeInternalLinksandAnchorText51Chapter8:OptimizeImages53Chapter9:MicrodataorRichSnippets55Chapter10:DuplicateContent61Chapter11:404ErrorsandPages69Chapter12:robots.
txt79Chapter13:Sitemap83Chapter14:SimpleSEOExtensions87Chapter15:SH404SEF93ContentsataGlanceivChapter16:SEOSiteAudits109Chapter17:Off-siteSEO117Chapter18:JoomlaPerformanceandSpeed127AppendixA:Glossary159AppendixB:Checklist163Index165vContentsAbouttheAuthorxiiiAbouttheTechnicalReviewerxvIntroductionxviiChapter1:HowSearchEnginesWork1TheScanningProcess2GoogleUpdates:Panda,Penguin,andHummingbird2UniqueandQualityContent3Keywordsvs.
Themes/Topics3SERPs,Title,Metadata4Title4MetaDescription5KeywordAnalysis6Long-TailKeywordsandLocalSEO7ToolsforKeywordResearch8GoogleAdWordsKeywordPlanner8WebCEOKeywordResearchTool10UseYourKeywords12GoogleSEOStarterGuide13ContentsviChapter2:PreparingYourJoomlaEnvironment15Hosting15Domain/URL15JoomlaVersion16StartonaTestEnvironment16Template17CustomorTemplateProvider17CleanandValidCode18HTML519OrderofCode19ResponsiveDesign20Chapter3:JoomlaGlobalConfiguration21GlobalConfiguration:SiteName21GlobalConfiguration:SEOSettings22SearchEngineFriendlyURLs23UseURLRewriting23AddsSuffixtoURL24UnicodeAliases24IncludeSiteNameinPageTitles24GlobalConfiguration:MetadataSettings26SiteMetaDescription26SiteMetaKeywords26Robots27JoomlaSearch27ContentsviiChapter4:Metadata29MetadataSetupperArticleorperMenuItem29MetadataforEverySeparatePage30MetaDescription30Metadata:Article31Metadata:MenuItem32PageTitle33ManagingMetadata34Robots35Chapter5:URLStructure37URLsinJoomla38BasedonAlias38Example1:MenuItemURLwithKeyword39Example2:ShorterURL39CategoryStructure40MenuStructure40BreadcrumbModule40URLHierarchy42NumbersintheURL43Chapter6:HeaderTags45DefaultHeadingsinJoomla45Example1:ArticlesShowninBlog/List/FeaturedArticles46Example2:MenuItemsDirectlyLinkedtoArticles47TemplateOverrides48HeaderTagsExtension50ContentsviiiChapter7:OptimizeInternalLinksandAnchorText51Chapter8:OptimizeImages53Chapter9:MicrodataorRichSnippets55MicrodatainJoomla356MicrodatainJoomla2.
557MicrodataExtensions58FurtherMicrodataImplementation59Chapter10:DuplicateContent61DuplicateContentinJoomla62CanonicalURLs63301RedirectsUsing.
htaccessTuning65Robots.
txt66Extensions66WebmasterTools67Chapter11:404ErrorsandPages69Causesof404Errors70Preventing404Errors70Joomla'sRedirectManager71Extensions73301Redirectswith.
htaccess73OfferingaCustom404Page74Advanced404Page:LinktoaMenu76MoreAdvanced:CorrectHTTPHeader76MonitorCrawlErrorsinGoogleWebmasterTools77ContentsixChapter12:robots.
txt79Oldrobots.
txtfiles—CheckThem!
80DoNotBlockResources81Chapter13:Sitemap83SitemapforVisitors83SitemapforSearchEngines84ImageSitemap85Chapter14:SimpleSEOExtensions87OSMeta87EasyFront-EndSEO89Non-SEFtoSEF90Canonical90OSMap(PreviouslyXMap)91JSitemap91OtherSEOExtensions92Chapter15:SH404SEF93PlanAhead!
94Preparations94InstallationandConfiguration95URLmanager99PurgeURLs100SetUptheHomePage101AliasesManager102shURLManager102404requestsmanager102ContentsxTitlesandMetaManager103AnalyticsManager104Disadvantages105ExtensionsSimilartoSH404SEF105MijoSEF106JoomSEF107Chapter16:SEOSiteAudits109SEODoctorFirefoxPlug-in109MozBar110SEORCH.
euWebSite111ScreamingFrogSEOSpider112SiteAuditwithWebCEO112TechnicalAudit113SEOAnalysis114LandingPageOptimization115OtherToolsforSEOAudits116Chapter17:Off-siteSEO117GoogleWebmasterTools117SettingaPreferredDomain118Sitemap119HTMLImprovements121SearchQueries121GoogleAnalytics123Google+125Link-BuildingandSocialMedia125LocalSEO126FromHere126ContentsxiChapter18:JoomlaPerformanceandSpeed127CheckBeforeYouBegin128YSlowBrowserExtension128PageSpeedInsights128GTmetrix129WebPagetest130Pingdom130WebHostingProvider131MeanandLean132JoomlaCaching133GlobalCacheSettings133ModuleCache134System-PageCacheplug-in135CacheCleaning136NoNumberCacheCleanerPlug-in137JotCache138LeverageBrowserCaching139Gzip140ReducingImageSize141LosslessCompression142CorrectlySizedImages143Sprites145Base64ImageEncoding145LazyLoading145OptimizeCSSandJavaScript146ReduceYourTemplateFiles146CompressYourFiles(Minification)148CombineYourFiles148ContentsxiiDeferJavaScript148RunScriptsAsynchronously149JCHOptimize149Jbetolo150ScriptMerge151CDN(ContentDeliveryNetwork)152OptimizeforMobileDevices155Extensions156FinalCheck157AppendixA:Glossary159AppendixB:Checklist163Index165xiiiAbouttheAuthorSimonKloostraisknownmostlyforhisblog,JoomlaSEO(joomlaseo.
com),whichisessentiallydevotedtothesamesubjectsasthisbook:searchengineoptimization(SEO)andperformancefortheJoomla!
contentmanagementsystem.
Inaddition,hehaswrittenarticlesfortheonlineJoomla!
CommunityMagazineandoccasionalguestpostsforseveral(Dutch)Joomlaportals.
Hehasconductedworkshopsandtrainingsessionsonnumerousoccasions,includingtheDutchJoomladays.
KloostraisaprofessionalwebsitedesignerandworksasanSEOconsultantforSK-WebandPerfectWebTeam,bothbasedintheNetherlands.
Naturally,SEOisamajorfocusofthesewebsites.
Healsohasagreatpassionfor(speed)windsurfing.
xvAbouttheTechnicalReviewerDanRahmelisaWindowsprogrammerwithmorethan14yearsofexperiencedesigningandimplementinginformationsystemsanddeployingmid-sizedclient/serversolutions,usingMicrosoftSQLServer,MySQL,MicrosoftAccess,andVisualFoxPro.
Hehaswrittenoveradozenbooks,includingNutsandBoltsFilmmaking,VisualBasic:Programmer'sReference(first,second,andthirdeditions),BuildingWebDatabaseApplicationswithVisualStudio6,SamsTeachYourselfDatabaseProgrammingwithVisualBasic6in24Hours,DevelopingClient/ServerApplicationswithVisualBasic4,amongmanyothers.
Hisbookshavebeentranslatedintovariouslanguages,includingChinese,Japanese,Spanish,French,andPortuguese.
HeisacontributortoDBMS,InternetAdvisor,andAmericanProgrammermagazines.
xviiIntroductionThisbookisaimedatJoomlaenthusiastsandprofessionalswhowanttoincreasethenumberofvisitorstotheirJoomlawebsitesbyimprovingtheirperformanceinsearchenginessuchasGoogle,Bing,andYahoo!
.
Thismeansnotonlyrankinghighbutalsoimprovingthepresenceofasiteinthesearchpages.
ThisbookiswrittenforJoomla3,butitcanbeusedperfectlyforJoomla2.
5aswell.
ItwillshowyouhowtooptimizeyourJoomlawebsiteforsearchengines:first,byusingonlytheJoomlacoreoptionsand,laterinthebook,withextensions,includingachapterdedicatedtoSH404SEF,whichisprobablythemostpopularfullsearchengineoptimization/searchenginefriendly(SEO/SEF)extensionforJoomla.
(Beginnerscanskipthischapter,asthebookdoesnothingeonthissubject.
)YouwillalsogaingeneralbackgroundinformationonSEO-relatedtopics,asthisisnecessaryforfullyunderstandingwhatyouaredoing.
Themainfocusofthisbookwillbeonon-siteoptimization,althoughsomeattentionwillalsobepaidtooff-siteoptimization,suchaslinkbuildingandsettingupGoogleAnalyticsandWebmasterTools.
Second,thebookisaboutperformance,explaininghowtocreatealightning-fastwebsite,firstbyoptimizingtheJoomlacoreoptionsand,second,byusingsomespecializedextensions.
Tounderstandthisbook,youshouldhaveatleastabasicbackgroundinmanagingJoomla,meaningthatyouunderstandthebasicsofcreatingarticlesandmenusandareabletoinstallandconfigureextensions.
Ifyoudonotyethavethisexperience,itwouldbewisetoreadastarterbookonJoomlafirst.
AnexcellentprimerwouldbeBeginningJoomla!
:FromNovicetoProfessional,byDanRahmel.
NoknowledgeofSEOisrequired;thisbookwillinstructyouasyougoalong.
Chapter1,especially,willprovidetheprincipalintroductiontotheworldofSEO.
IfyoualreadyhavesomefamiliaritywithSEO,youcanalsoskipthischapterandjumpstraighttoChapter2forinformationrelatedspecificallytoJoomla.