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2012NewMediaPractitionersProfessionalDevelopmentWorkshopFutureExplorationoftheMoonandSmallBodiesJuly20–22,2012ColoradoCenterforLunarDustandAtmosphericStudies(CCLDAS)LaboratoryforAtmosphericandSpacePhysics(LASP)UniversityofColoradoBoulder(CU-Boulder)SUMMARYREPORTThe2012NewMediaPractitionersProfessionalDevelopmentWorkshopbroughtseventeenbloggers,podcasters,andothersciencecommunicatorstoLASPforatwo-dayintensiveworkshopwithspacescientists.
TheworkshopwasacollaborativeprofessionaldevelopmentopportunityforattendeestolearnaboutcurrentissuessurroundingfutureexplorationoftheMoonandothersmallbodiesinourSolarSystem.
TheColoradoCenterforLunarDustandAtmosphericStudies(CCLDAS)sponsoredtheevent.
Workshopwebpage:http://lasp.
colorado.
edu/home/education/journalist-workshops/2012-mediajournalist-workshop/HostingPI:MihályHorányi,CCLDASPrimaryLASPE/POorganizers:MarisaLubeckandStephanieRenfrowBehind-the-scenesLASPassistance:oMelissaDozier,accountingoJasonLaClair,procurementoMargauxKrahe,E/POstudentemployeeoAlexThom,E/POstudentemployeeoErinWood,E/POoTomMason,E/POoSusanSand,administrativeassistantThemes:oEarth'sMoonandlunardustoAsteroidsandcometsoGoogleLunarXPRIZEoThemoonsofMars:PhobosandDeimosSpeakers:1.
Dr.
EdBeshore(http://bit.
ly/OHfQa1):DeputyPIforOsiris-REx;LunarandPlanetaryLaboratory,UniversityofArizona2.
Dr.
DanielBritt(http://bit.
ly/ORlOe4):Co-InvestigatorforMarsPathfinderandDeepSpace1;PhysicsDepartment,UniversityofCentralFlorida3.
Dr.
RichardDissly:SeniorManager,ScienceBusinessDevelopment,BallAerospace&Technologies4.
Dr.
MihályHorányi(http://bit.
ly/P9sfFc):PIforCCLDAS;LASPscientist;CU-BoulderDepartmentofPhysics5.
Dr.
HalLevison(http://bit.
ly/NciF8E):SWIFTco-author;DepartmentofSpaceStudies,SouthwestResearchInstitute(SwRI)6.
Dr.
AlanStern(http://bit.
ly/oRblmn):PIforNewHorizons;FormerNASAexecutive;AssociateVicePresident,SouthwestResearchInstitute(SwRI)Attendees:1.
KellyBeatty:Writer,SkyandTelescopemagazineBlog:http://bit.
ly/gmNGi2.
KevinBaird:Photographerandcommunicator,NewSpaceinitiativesviatheSpaceTweepSocietyFlickr:http://bit.
ly/TIgFUM3.
KateBecker:Journalist,PBS-NOVAandNOVAscienceNOWBlogs:TheNatureofReality(http://to.
pbs.
org/Rlas3E)andInsideNOVA(http://to.
pbs.
org/NKdCHe)4.
DaunaCoulter:Writer,Science@NASABlog:http://bit.
ly/RlaDMf5.
JasonDavis:Blogger,ThePlanetarySociety:http://bit.
ly/PgWA7uPersonalblog:http://bit.
ly/MB80mE6.
JeffFoust:BloggerforTheSpaceReview,NewSpaceJournal,andSpaceTodayPersonalblog:http://bit.
ly/6RVLq7.
MatthewFrancis:Physicsandastronomywriter,Galileo'sPendulum,DoubleXScience,andArsTechnicaBlog:http://GalileosPendulum.
orgWebsites:http://bit.
ly/OlvNFBandhttp://bit.
ly/NqK2HN8.
DavidGeaney:Founderandwriter,MarsTravelBlog:http://www.
marstravel.
org/Website:http://www.
geaneyintel.
com/9.
KateGreene:Science/technologywriterandblogger,TheEconomistWillblogduringa4-monthsimulatedMarsmission:@HI_SEASWebsite:http://kategreene.
net/Blog:http://bit.
ly/xy2obI10.
BobKing:Writer,DuluthNewsBlog:AstroBob,http://astrobob.
areavoices.
com/11.
BrianMalow:Sciencecomedian,TimeMagazineandNorthCarolinaMuseumofNaturalSciences;Audioessayist,"StarTalkRadio"Blog:http://www.
sciencecomedian.
com/Website:http://ti.
me/4a39yb12.
JoanneManaster:Blogger,ScientificAmericanWebsite:http://bit.
ly/P1u6f713.
MaggieMcKee:Sciencejournalist,NewScientist14.
DianaPerkins:SpacescienceSTEMeducatorandSTEMbloggerBlog:http://www.
stemschool.
com/Website:http://www.
stemedcoalition.
org/15.
JoeRhea:AstrosphereNewMediaAssociationPodcastseries:AstronomyCastand365DaysofAstronomy16.
AmyTeitel:Sciencewriterandblogger,VintageSpaceBlog:http://bit.
ly/KtvKUQWebsite:http://amyshirateitel.
com/17.
TylerYohe:SciFivideogamedeveloper,BrokenCrownGamesWebsite:http://www.
brokencrowngames.
com/Finalagenda:Friday,July204:30p.
m.
OptionalLASPtour:BillPossel,DirectorofLASPMissionOperations&DataSystems5:30p.
m.
Dinnerreceptionandwelcome:OakatFourteenth,downtownBoulder7p.
m.
AsteroidsandOSIRIS-REx:EdBeshore7:45-8p.
m.
DiscussionSaturday,July219a.
m.
Breakfastandday'sagenda:StephanieRenfrow/MarisaLubeck9:45amKuiperBelt:HalLevison10:30a.
m.
Discussion10:45a.
m.
Break11a.
m.
WhatisaplanetAlanStern*11:45amDiscussion12pmLunch12:45pmDustandMoon:MihályHorányi1:30pmDiscussion1:45p.
m.
Break2p.
m.
Exploration:NASA&AerospaceIndustry:RichardDissly2:45p.
m.
Discussion3:15p.
m.
TourofCCLDAS4p.
m.
Post-evaluation4:15p.
m.
InformalattendeediscussionsSunday,July228:45a.
m.
Breakfastandday'sagenda:StephanieRenfrow/MarisaLubeck9:00a.
m.
PhobosandDeimos:DanBritt9:45a.
m.
Discussion10a.
m.
Exploration:NASA&SmallCompanies:AlanStern10:45a.
m.
Discussion11a.
m.
Break11:15am.
Roundtablediscussion:MihályHorányi,moderator12p.
m.
Wrap-upandfinalevaluation12:30p.
m.
Lunch*MorningscheduleadjustedfromoriginallineuptoaccommodateanimpromptuLevison/Sterndebate:IsPlutoaplanetSpeakerpresentations:Allvideosarepostedontheworkshopwebpage:http://bit.
ly/KZAfpXAlanStern,PlanetCategorizationandPlanetaryScience:http://youtu.
be/0PWOQGxbGWEAlanStern,Presentation2:http://youtu.
be/haWjeDEpcnwMihályHorányi,DustyPlasmaProcesses:http://youtu.
be/CCc3-HnaoYcDanBritt,TheMoonsofMars:http://youtu.
be/zpjC-U3rNQQHalLevison,RecentAdvancementsinSolarSystemFormation:http://youtu.
be/4QArFhKVL_oWorkshopTwitterfeed:Hashtag:#LASPnewmediaoBecameaTwittertrendingtopic(http://bit.
ly/NPnTBk)onSaturday,July21,2012oSomeexampletweets:Totalnumberofworkshop-relatedtweetsbasedonhashtag:~805oAnalyticschartviaTopsyLabs:Livetweetsduringpresentationsandtours:~555+oAsamplingoftheliveworkshoptweetscanbeaccessedathttp://bit.
ly/PTaWaK,courtesyJasonDavisforThePlanetarySociety.
LASPmediaadvisory:http://bit.
ly/LvABGJLASPwebfeature:http://bit.
ly/P0hqmZSamplingofresultingblogposts/mediamentions:o"Watchasteroid2002AM31zipbyEarthSundaynightvialivewebcast:"http://bit.
ly/OeLISFo"Moondustinmyhandalevitatingexperience:"http://bit.
ly/M4ypu1o"Cantweetsrecapanewmediaspaceworkshop"http://bit.
ly/PTaWaKo"Fromfacilitatingcitizensciencetomeetingspacesciencestarsandbackagain:"http://bit.
ly/QL3NOzo"IsPlutoaplanetYoudecide.
"http://bit.
ly/M9jusHo"CosmoquestScienceHangout:MihályHorányi,lunardustexpert:"http://bit.
ly/Q66060o"Dwarfplanet,dwarfcontroversy:"http://bit.
ly/Pu1vlFoSomeattendeeswillproduceadditionalmaterialinthefuturebasedonwhattheylearnedattheworkshop.
Topthemes(popularitybasedonamountoftweets/blogposts,andfinalevaluation):1.
IsPlutoaplanetTheLevison/Sterndebate2.
CCLDASdustacceleratortour3.
Near-Earthobjects/asteroidsPhotoarchives:oCourtesyKevinBaird:http://bit.
ly/RdUNmsEvaluationresults:oSomegeneralresults:o65%stronglyagreeand29%agreethattheylefttheworkshopwithincreasedknowledgeaboutspaceresearchandexplorationingeneralo65%agreeand35%stronglyagreethattheyhavenewwaystoexplaintheimportanceandchallengesofspacesciencetotheiraudiencesasaresultoftheworkshopo82%stronglyagreeand24%agreethatthroughtheworkshop,theyconnectedwithNewMediapractitionerswhotheydidn'tknowbeforeoAsamplingofthecomments:o"Thisworkshopsignificantlyimprovedmyabilitytoconnectwiththepeople/placesIneedtoinordertoexpandmynetworkforspacesciencewriting.
"o"Iappreciatedtheperspectivesandresearchofthescientistsandthecandidwaytheyshowedthem.
Iwilldefinitelyreturntotheseresearchersasexpertsforstoriesandbackground.
"o"Inadditiontotweetsduringtheconference,Iwillusethisaspartoffuturearticlesonspaceflightsandhumanexploration.
"o"Ithasgivenmenewperspectivesonnewmediaoutreachandhowtobetterreachawideaudience.
"