文献Interactive art creativity in packaging design

文献出处 Kent T Interactive art creativity in packaging design[J] International Journalof Retai l&Distribution Management,2015, (9): 734-745

Interactive art creativity in packaging des ign

Kent T

Abstract

Modern packaging design art has become a very important branch in visualcommunication arts, it completes the industrial to the evolution of the way ofinformation science and technology.Large diversified development trend of moderndesign,a new way of thinking about the way people live intervention as well as theguiding thought and emotion and expression, the designers find some common rulesin the application of graphic design were scattered, integration, and gradually todeconstruction, the existing design element symbols replaced,designers in the newera to cater to the trend of The Times, strive to find experience and experience in theuse of packaging the mutual dynamic behavior combining site, to conquer theexperience completely psychological desire of satisfy.Large diversified developmenttrend of modern design,a new way of thinking about the way people live interventionas well as the guiding thought and emotion and expression, the designers find somecommon rules in the application of graphic design were scattered, integration, andgradually to deconstruction, the existing design element symbols replaced,designersin the new era to cater to the trend of The Times, strive to find experience andexperience in the use of packaging the mutual dynamic behavior combining site, toconquer the experience completely psychological desire ofsatisfy.

Keywo rds:experienc e;Packaging des ign; Interactive way

1 Introduction

Due to the development of production capacity,material and machine efficiency,combined with the experience of evolution of consumer society gradually cultivatedby all kinds of factors are for the current packaging market has opened up a new

market.Enlightenment period of packaging design is to protect consumers, food andclothing to oneself need to start. Under the economic and social developing,commodity packaging beautiful, practical and suitable for experience of taste hasbecome the most important marketing tool in the commodity economy. In the stage ofindustrial development, in order to machine manufacturing for the mainstre ameconomy.Along with the development of productivity and science and technology,market economy and into the era of new media, interactive packaging is a newconcept of packaging field in recent years, its main meaning is through theimplementation of the means of packaging materials and packaging, packaging ofgoods and experience between establish a kind ofbehavior and thought more closelylinked, thus forming a kind of interactive relationship, thus established the newpackaging des ign pattern.

2 Packaging design and interactive art originality

2.1 Packaging design and the main program

The history of mankind has connected with history of packaging design.Production technology,materials and media of developing and changing consumptionsociety has created a new suitable for experience of packaging market. Packagingdesign is a branch of visual communication subject, it combines the packing structure,graphics, color and text for the integration of design disciplines,but also including thepackaging materials and containers,marketing and other disciplines.The premise ofbasic function of packaging is to protect the goods make it looks more beautiful,practical,more environmentally friendly materials, through the way such as printingand message of the product, so the design of the packing is good or not directlyaffects the purchasing power of the experience.

Packaging from design to production, can be divided into the followingprocedures: for goods design research;Commodity packaging and production processof overall planning;Packaging design innovation point positioning; The choice ofpackaging materials and design;Packaging design;The packaging structure design;Packaging visual communication design;Additional commodity packaging productdesign; The protection of the packaging technology design;Design the product

specification. In the whole process designer should strive to packaging design andexperience culture special match, to finally realize the packing the psychologicaldemands ofsemantic expression and experience.

2.2 Packaging des ign o f interactive art creativity

Interactive concept is a trend in the development of new packaging design, is theexperience and the combination of information of the auxiliary materials,packagingstructure.Whether it concerns design is containing the technology can give theservice,and the quality of the experience and their interaction.Human life is the lifeof an interaction.Human out o f the womb,human naturally with their facial features,body, imagination to interact with this strange world, thus forming belongs to thehuman emotions,knowledge,and to realize their own value.Until today, the conceptof interaction, interactive art has already penetrated into every asp ect o f people's life,has become our environment suitable for experience is the best way to contact.

Make the products as packaging design and interactive experience, has theinteractive art creative packaging design for people with experience to effectively toharvest their crop from the product itself interesting experience,more important isalso can reflect the value of experience is itself. Interactive art design research, thereare two key elements: product, experience; Interactive art design concerned withbehavior,psychological experience and enjoy it in the designprocess, implementationtechnique and so on. Interactive art of research experience, the core is the study ofexperience classification, requirements, experience is the psychological experience,on the basis of fully research experience.Analysis of the behavior of the experience,from experience, from experience in the process of the behavior of the direct designmethod and theory.

3Three creative packaging factor analysis

3.1 The packing structure analysis of the interaction

Packaging structure design in order to protect the products, for the convenienceof the conditions of experience to carry and reuse, and the arrangement of the goodinternal and external structures and the birth of a structural design.Therefore, goodpackaging structural design, can make the security of the product,make people more

convenient to carry, transport experience,more is the product of reuse rate increased,the products and the experience is very important. In this process,both inside andoutside packing structure design,auxiliary structure design o f the two main forms:

One is inside and outside packaging is the most intuitive experience who can feelthe body of the product, also is the most can reflect the interactive part. Cleverpackaging structural design can fully understand the psychological experience and theexperience of using habit, through the use of innovative product packaging structureand experience product information feedback, to realize the interaction betweenpackaging structure and experience. The other is a secondary structure is in theservice of internal and external packaging, is one of the types of packaging languagedevelopment. It also have the experience to use packaging process more convenient,fun and comfortable.So packing the existence of the secondary structure will be morerich and the other a novel and interactive experience.

3.2 Packaging graphics interactive analysis

Graphics is a kind of visual language is different from the words, to be clear at aglance the advantage of spreading information of various kinds of products.Understood the word graphics,mostly includes a variety of photographic images,plane figure, illustrations, and other forms of image is easy to understand.On theunderstanding of the fine arts, graphic more has many meanings, it bear the role ofvisual marketing, through the processing of beauty, let products have a deeperinterpretation. In product packaging, creative graphic design that is intuitive,markedthe experience would see all kinds of information expressed by the graphics, thusbetter and interactive experience,make people feel interesting, vivid and impressiveexperience of experience.

4 Packing creativity and experience interactive method

4.1 The packing structure

Packaging independent legal refers to the packaging structure group structureconversion method in another form.Form of transformation can be reversed,mobile,repeatedly, expanding, reducing, distortion, extrusion, stretching,winding, such astechnique, can also be done by different combinations.Morphological transformation

can be various forms of transformation, such as: color conversion, shape dimensiontransformation, style, structure,material conversion, conversion, etc., can also b e afunction of conversion, technology,media and the transformation of the program.Behind all in all, the structure performance of rich, containing the infinite possibility,that possibility is simple, regularity and can stimulate people's sensibility, containspro found connotation.

4.2 Packaging graphics

Contents of bionic graphics performance for the product image, namely bypackaging its image as well as related to the goods such as raw materials, consumer,use characteristics, characteristics,origin, etc.Bionic graphic form rich variety,havephotography, commercial painting, creative graphic s, such as painting, cartoon form,each form has its unique expression. Choose suitable for the bionic graphicalrepresentation techniques,and is the application of bionic graphics the key to achievegood visual effect.Packaging graphic design is the most important is how to put thecommodity characteristics of visualization, or handle the relationship between thevisual graphic elements and commodities.Unique bionic graphic design,will standout from many other packaging, attract the eyes of the experimental subjects, andreduce the distance ofcommodity and experience.

Visual image in law refers to the creation of packaging design, graphicallycreative means to some exaggerated combination of product and graphics,or with thefunction of the product itself and the experience of using product environmentcreation. Through the combination of the idea, this breaking things and ratio ofexaggeration can make experience person interesting association when using product,cause ofthe experience.

5 Conclusion

Packaging image art trends of visual design and interaction into the life ofpeople,and strongly impact and influence the society and life.Today’s market,more than80%of the goods is to appear in front of our eyes after packaging design, so thepackaging is closely related to our life.Along with the development of the market, inthe role of the "silent salesman"participate in the process of marketing, the success or

failure of commodity packaging design to some extent decide the success or failure ofmerchandise sales,as a result, today's packaging design from the basic role oriented tothe center of gravity offset to experience the spirit of the emotional and how tothrough the use of all kinds of materials and media to implement interactive ways andexperience. Interactive concept packaging design using the experience of thepsychological strategy,according to the experience of the multidimensional nature ofthe psychological and differences in design, starting from the experience ofphysiology and psychology, through the change of packing structure, the change ofgraphics and layout method such as changes in the way the interaction into experiencecan feel the effect,have the experience to win the spiritual happiness and satisfaction.