reinforceswww

www.
rwsentosa.
compressreleaseANEWOUTFITFORITSREDCARPETENTRANCE–RWSrefreshesbrandandlogoingearingupforits2010premiereSingapore–15September2008–ResortsWorldatSentosa(RWS)hastailoredanewoutfitforitshighly-anticipated2010worldpremiere,intheformofitsnewlyrefreshedlogo–completewithanaddedicon,evenmorevibrantcoloursandabrandnewtagline.
Inasix-monthextensivebrandpositioningexercisethatincludedfocusgroupsacrosskeymarkets,theupdatedlogo–whichretainsRWSssignaturebrush-strokeR–isjustoneofthemanyinitiativesthatwilltakethecompanythroughitspre-openingmarketinginitiatives,toberolledoutnextyear.
"EveryoneinResortsWorldisverypassionateaboutourbrand.
Wewantourupdatedlogotoreflectourbrandpersonality,ourspiritandouraspirations,aswepreparetobringanunprecedentedintegratedresortexperiencetoSingaporeandtheworld,"saidMsElenaArabadjieva,DeputyVicePresidentofResortMarketing,ResortsWorldatSentosa.
"ThebrandingexercisewasanecessarystagetobuildResortsWorldintoapremierhospitalitybrand.
Itisimportanttovisualisethepowerofourproductandthepromisetoourcustomersthroughourbrandidentityandallourcreatives.
Theupdatedlogoisjustthefirstvisualexpressionofwhatisyettocomeforourmarketinginitiativesbefore2010,"MsArabadjievaadded.
ForRWSsnewlogo,thevibrantredisretainedforthenameResortsWorldtoexpressjoyandcelebration,withadashofyellowthathintsacheerfuldisposition.
ThestrokeformingtheinitialRsymbolisesexcitement,amazement,delightandawe–apromisetoallguestsvisitingtheResortandexperiencingitsslewofattractionswhenitopensin2010.
Alongwithitslogoisabrandnewicon–aglobethatreinforcesResortsWorldasaworld–anddestination–filledwithmemorableexperiencesforallguests.
"Ourrefreshedlogo,togetherwithourmarketingroll-outnextyearwillnodoubtbringaheightenedanticipationaboutResortsWorldatSentosaleadinguptoouropeningin2010.
"MsArabadjievasaid.
TheTBWA\Group,whoseclientsincludebigbrandnamessuchasSingaporeAirlines,StandardCharteredBank,MartellandVisa,spearheadedRWSsbrandpositioningexercise.
"ResortsWorldatSentosaismorethanacentreofdiverseandwonderfulattractions.
Itisaplacewherepeoplewillcometobemovedemotionally.
ByusingthesameDisruptionmethodologythathashelpedbuildmanyoftheworldsmosticonicbrands,includingAppleandAdidas,wefoundaverypowerfulideaaroundwhichtobuildthisnewbrand–thefirstexpressionofwhichisthenewlogo"saidMsNirmaloWilkes,GeneralManager,TBWA\Singapore.
SoutheastAsiasfirstandonlyUniversalStudiosthemepark,theworldslargestoceanarium–MarineLifePark,theregionsfirstdestinationspabyESPA,sixhotelsaswellasaslewofentertainmentandculinaryofferingsarejustsomeofthehighlightsthattheResortwillofferwhenitopensin2010.
-End-AboutResortsWorldatSentosaSlatedtobeoneoftheworldsmostexcitingfamilydestinations,ResortsWorldatSentosaisacollectionofresortsandattractionswithaplethoraoffun-filledofferingsfortheentirefamily.
TakingprideofplaceonSingaporesresortislandofSentosaandspanning49hectaresoflushgreeneryamongstpristinelakes,thisS$6billionmega-resortwillbehometoSoutheastAsiasfirstandonlyUniversalStudiosthemepark,theworldslargestoceanarium–MarineLifeParkandtheregionsonlyfullyintegrateddestinationspa–ESPA.
Theresortalsoboastsatotalof1,800keys,spreadacrossitssixhotelsofvaryingthemes,withfullconferenceandmeetingamenities,includingaballroomthatsits7,300delegates.
Toppingthelistaretheultra-luxuriousMaximsResidences,andtheworldsonlyHotelMichael,namedafterfamedUS-architecturallegend,MichaelGraveswhodesignedthemega-resort.
OtheraccommodationoptionsincludethetrendyHardRockHotelSingapore,aswellas30beachfacingSpaVillas,perfectforsomesolitudeandprivacy.
Beyondresortsandattractions,therewillalsobeworld-classentertainmenttoengagevisitors.
Mosteagerly-anticipatedistheCraneDance–aspectacularmulti-mediamovingartwithcleverlychoreographedanimatroniccranessetoutatthewaterfront.
AnunparalleledarrayofretailanddiningoptionsatFestiveWalk,aswellasrovingactsandstreetperformancesawaitguestsattheBullRing.
Indeed,come2010,ResortsWorldatSentosalookssettowelcome15millionvisitorsinitsfirstyearofoperations,withitsfullarrayoffamily-friendlyattractions.
ItwillbeaplacethatSingaporecanproudlycallitsown.
AboutTBWA\GroupTBWAWorldwide(www.
tbwa.
com)createsdisruptiveideasforglobalclients,includingadidas,Apple,Beiersdorf,Henkel,Infiniti,Masterfoods,McDonalds,Michelin,Nissan,PernodRicard,Samsonite,SingaporeAirlines,StandardCharteredBankandSonyPlayStation.
TBWAwasnamedAdweek's2006"GlobalAgencyoftheYear"andisoneofthefastestgrowingtop-tenglobalagencynetworks.
TBWAhas258officesin75countries,andapproximately9,700employeesworldwide.
TBWAWorldwideisapartofOmnicomGroupInc.
(NYSE:OMC)(www.
omnicomgroup.
com).
Omnicomisaleadingglobaladvertising,marketingandcorporatecommunicationscompany.
Omnicom'sbrandednetworksandnumerousspecialtyfirmsprovideadvertising,strategicmediaplanningandbuying,directandpromotionalmarketing,publicrelationsandotherspecialtycommunicationsservicestoover5,000clientsinmorethan100countries.
Formoreinformation,pleasecontact:RobinGohAsstVicePresidentCommunicationsResortsWorldatSentosaTel:+6564079778Fax:+6564079774Email:robin.
goh@rwsentosa.
comwww.
rwsentosa.
com