直播淘宝抢红包攻略

脚本"1688直播脚本",,,"直播主题",,,"主播",,,"主播介绍",,,"内容提纲",,,1,,,2,,,3,,,4,,,5,,,"现场互动",,,1,,,2,,,"直播流程",,,"序号","时长(min)","主要内容","画面"1,,,2,,,3,,,4,,,5,,,6,,,7,,,8,,,9,,,10,,,11,,,12,,,13,,,14,,,15,,,16,,,17,,,18,,,19,,,20,,,脚本案例1"1688直播脚本",,,"直播主题","深度剖析童装潮流",,"主播","王巍(玄松)",,"主播介绍","1688童装资深运营小二做过平台,开过工厂,扛过布,打过包玩过淘宝,干过天猫",,"封面图片","https://cbu01.
alicdn.
com/cms/upload/2016/876/918/2819678_1609390509.
jpg",,"道具准备","1、打火机;2、玻璃水杯;3、剪刀;4、热水壶.
",,"内容提纲",,,1,"玄松自我介绍.
",,2,"直播红包规则介绍:为大家准备了上百个红包,直播快结束的时候告知口令,通过阿里巴巴APP输入口令,即可抽取红包.
",,3,"样品规则介绍:介绍每个标杆特色产品,都会为大家发放样品,只要1分钱即可获得.
到时候,直播厅的屏幕中就会出现商品卡片,点击卡片即可抢样,抢样过程中不会退出直播,请大家放心购买.
同样,如果大家觉得商品合适,到时候我们也会分享标杆产品的卡片,大家可以点击进行购买.
",,4,"98大促童装会场选品理念、特色会场介绍.
",,5,"秋冬童装潮流趋势介绍,韩版休闲及潮流童装标杆商品介绍.
",,6,"童装品质会场介绍,品质童装代表商品介绍.
",,7,"童装羽绒服选品技巧介绍,展现标杆产品羽绒服.
",,8,"98大促童装折扣会场介绍,推荐有代表性的低价折扣会场.
",,9,"直播总结,发放红包.
",,"现场互动",,,1,"每个标杆产品准备10个以上样品,直播过程中分享样品,供买家限量抢;",,2,"直播结束后,播放红包口令,引导大家抢红包.
",,"直播流程",,,"序号","时长(min)","主要内容","画面"1,,"童装小二玄松自我介绍",2,,"直播红包规则介绍:1、给大家准备了上百红包,大家可以通过口令抽取红包;2、直播快结束的时候,会发放红包口令,到时候在阿里巴巴APP搜索框输入红包口令,即可抽取红包.
",3,,"样品规则介绍:给大家准备了几百个商品,只要1分钱,即可获得.
到时候,直播厅的屏幕就会出现商品卡片,点击卡片即可抢样,抢样过程中不会退出直播,请大家放心购买.

购买规则介绍:小二介绍会场的时候,都会举例一些代表性商品.
如果大家觉得商品合适,同样可以点击屏幕上的商品卡片,进行购买.
",4,,"98大促童装会场选品理念、特色会场介绍.
",5,,"秋冬童装潮流趋势介绍,潮流童装、韩版休闲童装的设计元素分析及趋势.
",6,,"青岛蚁家人童装展示:1.
96.
7%的棉+3%的氨纶,纯棉面料不轻易起球,加了氨纶之后更有弹性,不轻易掉色2.
动物贴布图案搭配立体蝴蝶结,精致美观,一针一线方显品质.
","1卫衣浸水揉搓,体现不掉色2卫衣下面放热水,体现透气性3卫衣反复摩擦,体现不起球4卫衣放脸部,展示柔软性"7,,"小希卫衣款式介绍:1、精选280克真卫衣面料,舒适柔软,耐磨耐穿,保暖有型2、采用绿色环保活性印染,不含甲醛、芳香胺、色泽饱满,色牢度高,不褪色","卫衣放脸部,展示柔软性.
"8,,"米米你大棉裤1.
上下套装主布都是亲肤精梳棉2.
版型采用立体裁剪上身效果舒服3.
胸前M章绣花是章贴形式.
绣花线不过底,绝对亲肤","1、款式裙式套装;2、给素材包→韩国整套3、厂家背景→给韩国jikdis代工.
资质展示.
"9,,"翼皇羽绒服童装介绍1、密度高达420T、20D圆孔的锦纶面料,防风、不跑绒,保暖更佳.
2、填充物采用符合国标的90绒,可达到A类检测标准!
3、细节采用打枣套结工艺处理","1、将水滴晒在面料上,纸巾擦拭后无水印,体现防水防风功能.
2、将样衣紧握一团后打开,瞬间蓬松,体现保暖性极佳.
3、直接剪开面料,将填充物捧在手上,展示优质白鸭绒.
"10,,"外贸童装风衣介绍:体现安全、品质特性.
1,收腰的设计,上身效果好2,面料水洗,不易褪色变型,手感柔软3,定制里布,吸汗透气,与面料颜色搭配4,独特的排扣设计,左右两边都能扣.
",11,,"折扣会场童装介绍:1、简约精工纯棉梭织亲子长款衬衫,面料高质感,整体感觉挺括!
手感厚实富有质感;车工精细、耐脏、耐磨!

2、精选优质棉,环保染色,不含甲醛,固色洗水,不褪色;安全可靠!
","1、挂钩提起衣服,体现衣服挺括,平整;2、现场点燃面料样品,体现含棉量;3、翻折展示,体现衣服车工、色泽,手感体验.
"12,,"98大促童装会场直播总结,邀请大家逛童装会场.
",13,,"红包口令,通知大家通过搜索抽取红包.
",14,,"直播结束.
",15,,,16,,,17,,,18,,,19,,,20,,,脚本案例2"1688直播脚本",,,"直播主题","秋冬女装精选推荐",,"主播","林兴宇",,"主播介绍","女装工厂二代、淘宝店主、时尚辣妈",,"内容提纲",,,1,"工厂发展历程;目前的主营业务,后期的发展方向;自己的电商之旅简要介绍",,2,"精选好货推荐",,3,"观众字幕发"666"截图,截到的账号各送一件/截到的选三个幸运儿送一件(根据参与观众人数决定)",,4,"最新款式预告(2款)",,5,"多渠道推广,让商家有更多的选择,全面的了解我们工厂情况",,"现场互动",,,1,"观众字幕发"666"截图,送衣服",,2,"5折拿样品,每人一件,共5件",,"直播流程",,,"序号","时长(min)","主要内容","画面"1,"10分钟:工厂介绍","工厂发展历程;目前的主营业务,后期的发展方向;自己的电商之旅简要介绍","工厂门口"2,"2分钟:自我介绍","从一个淘宝店主开始做起,独自一人发展到现在,已经拥有独立的完善电商团队.
.
.
","工厂门口"3,"1分钟:秋冬推荐引导语","年底购物狂欢节即将来临,下半年旺季数钱数到手抽筋的好日子又要来了.
想法是美好的,但没有备好货怎么行呢我们为新老客户朋友精选了一些自家生产的好款,一起来看看吧~","样板间"4,"5分钟:款1豹纹千鸟格","上身效果评测/穿着、搭配方式讲解/面料手感/厚度/款式细节亮点/生产过程小细节透露","样板间"5,"10分钟:款23.
1毛衣","同上","样板间","2分钟:互动1","5折拿样品,每人一件,共5件","样板间"6,"5分钟:款3斜门襟","同上","样板间"7,"2-3分钟:款4小天鹅","同上","样板间"8,"2-3分钟:款5马思纯","同上","样板间"9,"2-3分钟:款6桃心领","同上","样板间"10,"2分钟:互动2","观众字幕发"666"截图,截到的账号各送一件/截到的选三个幸运儿送一件(根据参与观众人数决定)","样板间"11,"2-3分钟:新款预告","Z毛衣,V连衣裙","样板间"12,"1分钟:结尾词","店铺官微款式预告/微信代理分销、款式生产进度公布.
欢迎正在寻求长期合作稳定供货商的朋友来厂参观、拿货看样(微博:春云服饰/微信:bingmengmeng88)","样板间"13,,,14,,,15,,,16,,,17,,,18,,,19,,,20,,,脚本案例3"1688直播脚本",,"直播主题","运动户外秋冬新品","主播","许晓苗{喵喵}","主播介绍","厦门联兴发客服设计穿版师","内容提纲",,1,"喵喵自我介绍",2,"面料讲解",3,"产品介绍",4,"提供采购方式",5,"直播总结","直播流程",,"序号","时长(min)","主要内容"1,2,"a.
主播喵喵自我介绍,介绍下公司的背景"2,5,"b.
5分钟面料知识讲解.
{1.
涤氨2.
阳离子涤氨3.
尼氨.
4.
平纹梭织布}",,,,"c.
介绍18个新款时间大概要40分钟,在这时间内插入一些流行趋势、特性、穿搭技巧等,总长50分钟.
{包括模特穿版}",,3,15,"产品展示—型号:LWQ-0139长裤颜色:泼墨图,成分:87聚酯纤维13氨纶,吸湿排汗、除菌防臭,加了氨纶后更有弹性.

克重:280克特点:腰间留布受力面积大、三角档,立体裁剪修饰臀部,小腿部位做数码印花处理,精致美观,四针六线更显高端.
",,,,4,15,"产品展示—型号:LWQ-0142卫衣颜色:黑、灰,成分:鱼鳞布、65聚酯纤维30棉5氨纶,亲肤柔软舒适耐穿.
克重:240克特点:及肚脐短装,连帽口设计,人字织带体现高端质感.
胸前字母烫字,下摆自然卷体现休闲夹带小性感.
",,,,5,15,"产品展示—型号:LWQ-141外套颜色:极光绿、极光黑灰,成分:太空棉印花95聚酯纤维5氨纶,质地轻盈,手感柔软成型性好不易皱.
克重:300克特点:连帽设计,帽子带缩帽扣,衣身及两旁拉链开关扣达到安全,时尚作用.

手袖做收口设计防风,衣身两侧三角形镂空设计,既在外形达到美观独到视觉效应,更方便于运动时透气时刻保持舒适.
",,,,6,15,"产品展示—型号:LWQ-0159长裤颜色:绝杀黑,成分:87聚酯纤维13氨纶,网布拼接90聚酯纤维10氨纶,高弹舒适.

克重:280克特点:腰间留布受力面积大,减轻运动压力,不留勒痕,内藏隐形口袋,后方立体裁剪修饰臀部.