REVENUEmagento
magento 时间:2021-04-12 阅读:()
CreatingtheBestShoppingExperienceonYourSitetoPositivelyImpactYourBottomLine1AgendaIntroductionsWhatmakesagreatshoppingexperienceTheroleofsearch,navigationandmerchandisingintheshoppingexperienceIJHANAonthetoolstheyusetobuildgreatshoppingexperiencesonMagentoDemonstration–EasyAskEcommerceforMagento2EasyAskeCommerceEditionTheBestSearchBoxintheIndustryLeaderinsearch,navigationandmerchandisingsoftwareInnovativenaturallanguageengineLargecustomerbase(350+)includingleadinge-retailers:3WhatMakesaGreatShoppingExperienceWhatifYourOnlineStoreCouldDelivertheSameExperienceasYourIn-StoreSalesPeople=4MostOnlineStoresLackThisAbilityInquiryInStoreMostOnlineSites52"LEDTelevision(No52"models)Informativesuggestion,offeralternativesandcontinuethesaleRandomdisplaysofTV's4000+results(BetBuy)50"flat-screenedTVPoliteclarificationofterminologyandcontinuethesaleTVStands(BestBuy)Brackets(Sears)50"VisioLEDTV(DonotcarryVisiomodels)Offercomparablemodelsbypriceand/orfeaturesDVD's(BestBuy)RandomTV's&Brackets5TheRoleofSearch,Navigation&MerchandisingHelpdeliverarichershoppingexperienceHelpcustomersfindproductsfasterEnsurecustomersalwaysfindproductsEngagethecustomerwithoptionsandoffersWithoutbreakingthebankBeeasytomaintain(loweryouroperatingcosts)Allowmerchandiserstodotheirjobsdirectly(lowerITcosts)TheresultsHigherconversionratesLargeraveragepurchasesizesMOREREVENUE6What'sWrongwithE-CommerceSearchGooglehastrainedustosearchbykeywordKeywordsearchisinaccurate&onlyleadsintonavigationNavigationbystaticcategories&attributesisslowSearchsystemsaretoohardtouseandtuneTheStatistics:85%ofsitesearchesdon'treturnwhattheusersought22%returnnoresults80%ofvisitorswillabandonifthesearchispoor7TheNaturalLanguageWaveisUponUs!
MicrosoftbuysPowersetcreatesBingIBMlaunchesWatsononJeopardyApplerollsourSiriiniOS5GoogleembracesSemanticSearchEasyAskhasbeendeliveringreal-worldnaturallanguagesearchsolutionsforover10+years8FindProductsFasterEnablesdescriptive"longtail"searches"LadiesLongSleeveBlackDressunder$150""LadiesUnderWear"Evenkeywordsearchesgetbetter"Shirt","Dress""DressShirt"Eliminates"NoResults"searchesAutomaticSpellCorrectionagainstyourcatalogRelevancy,Relaxation…DynamicFacetedNavigation9GiveMerchandisersFullControlNaturallanguagerulesareeasyDeliversagileonlinemerchandising10FullTransparencyandRichAnalyticsEasilyseewhatishappeningtoadetailedlevelSingleclickadjustments11AutomaticallyVoiceMobileEnabledVoicesearchformobilecommerceisontheriseLongtailsearchesarepredominantwithvoiceOnlyanaturallanguageback-endcangiveyoucrediblevoicemobilesearchKevinCallowayIJHANAToolstoImprovetheShoppingExperienceforMagento13WhenHaveyououtgrownMagentoplatformfeaturesGrowthinproductsandSKUsManagingsearchbecomescostlyandtimeconsumingMoremerchandisingrequiredGrowthinvisitors(overallnumbersanddiversity)DifferentsearchandnavigationapproachesReturnvisitorsUselongtailsearchesMerchandisingrequiredtogrowsales14WhataretheSymptoms(painpoints)ProductsbecomehardertofindonsearchSearchResultsPagehashighBounceRateCosttomaintainsearchgoesupFewerreturnvisitsandpurchasesonreturnvisitsAverageOrderValuegoesdownConversionstallsorgoesdown15SearchProblemsProductsbecomehardertofindConversiondropoffSearchResultsPagehashighBounceRatePageVisitsarehighandendwithoutsaleProductInformationisinconsistentorincomplete.
FixImprovedsearchabilityandfindabilitybyintegratingEasyAskNaturallanguagedramaticallyimprovedsearchcapabilities16NavigationProblemsTooManySearchResultsacrossanumberofcategories.
LimitedAttributebasedNavigationinMagento.
Increasedtimeonsite=HigherBounceRateFixImplementedEasyAskNavigationsitewide.
Dynamicfacetsgavecustomersthetoolsneededtofindtheproductsvianavigation17MerchandisingProblemImpossibletogettherightUpsell/Cross-sellproductinfrontofthecustomer.
LostcontrolofMerchandisingwithcurrent3rdpartysolution.
Changes/Updatestookweeksnotminutes.
FixImplementedEasyAsktoputthemerchandisersincontrolAllowedthemtoACTIVELYmerchandisethesiteinREALTIME18TheResultsByTheNumbersAverageVisitDurationincreasedfrom00:2:32to00:04:35SearchbasedConversionratesurpassedallothermarketingefforts-almostdoublethesiteaverageAverageOrderValueincreasedby$32perorderIncreaseinOverallSitePerformanceBenRudnickEasyAskDemonstration20EasyAskEcommerceforMagentoFlexibleLicensingModelsSoftwareasaServiceOn-PremiseEasyAskMagentoConnectorsAvailableAvailableforCommunityandEnterpriseEditionsRapidROITypicallyDeploysinDaysnotweeksImprovesconversionalmostimmediately21ToLearnMorePleaseVisitEasyAskat:http://www.
easyask.
com/magentoOrContactusviaemailat:sales@easyask.
comPleasesendyourquestionstothemoderatorQuestionandAnswer
MicrosoftbuysPowersetcreatesBingIBMlaunchesWatsononJeopardyApplerollsourSiriiniOS5GoogleembracesSemanticSearchEasyAskhasbeendeliveringreal-worldnaturallanguagesearchsolutionsforover10+years8FindProductsFasterEnablesdescriptive"longtail"searches"LadiesLongSleeveBlackDressunder$150""LadiesUnderWear"Evenkeywordsearchesgetbetter"Shirt","Dress""DressShirt"Eliminates"NoResults"searchesAutomaticSpellCorrectionagainstyourcatalogRelevancy,Relaxation…DynamicFacetedNavigation9GiveMerchandisersFullControlNaturallanguagerulesareeasyDeliversagileonlinemerchandising10FullTransparencyandRichAnalyticsEasilyseewhatishappeningtoadetailedlevelSingleclickadjustments11AutomaticallyVoiceMobileEnabledVoicesearchformobilecommerceisontheriseLongtailsearchesarepredominantwithvoiceOnlyanaturallanguageback-endcangiveyoucrediblevoicemobilesearchKevinCallowayIJHANAToolstoImprovetheShoppingExperienceforMagento13WhenHaveyououtgrownMagentoplatformfeaturesGrowthinproductsandSKUsManagingsearchbecomescostlyandtimeconsumingMoremerchandisingrequiredGrowthinvisitors(overallnumbersanddiversity)DifferentsearchandnavigationapproachesReturnvisitorsUselongtailsearchesMerchandisingrequiredtogrowsales14WhataretheSymptoms(painpoints)ProductsbecomehardertofindonsearchSearchResultsPagehashighBounceRateCosttomaintainsearchgoesupFewerreturnvisitsandpurchasesonreturnvisitsAverageOrderValuegoesdownConversionstallsorgoesdown15SearchProblemsProductsbecomehardertofindConversiondropoffSearchResultsPagehashighBounceRatePageVisitsarehighandendwithoutsaleProductInformationisinconsistentorincomplete.
FixImprovedsearchabilityandfindabilitybyintegratingEasyAskNaturallanguagedramaticallyimprovedsearchcapabilities16NavigationProblemsTooManySearchResultsacrossanumberofcategories.
LimitedAttributebasedNavigationinMagento.
Increasedtimeonsite=HigherBounceRateFixImplementedEasyAskNavigationsitewide.
Dynamicfacetsgavecustomersthetoolsneededtofindtheproductsvianavigation17MerchandisingProblemImpossibletogettherightUpsell/Cross-sellproductinfrontofthecustomer.
LostcontrolofMerchandisingwithcurrent3rdpartysolution.
Changes/Updatestookweeksnotminutes.
FixImplementedEasyAsktoputthemerchandisersincontrolAllowedthemtoACTIVELYmerchandisethesiteinREALTIME18TheResultsByTheNumbersAverageVisitDurationincreasedfrom00:2:32to00:04:35SearchbasedConversionratesurpassedallothermarketingefforts-almostdoublethesiteaverageAverageOrderValueincreasedby$32perorderIncreaseinOverallSitePerformanceBenRudnickEasyAskDemonstration20EasyAskEcommerceforMagentoFlexibleLicensingModelsSoftwareasaServiceOn-PremiseEasyAskMagentoConnectorsAvailableAvailableforCommunityandEnterpriseEditionsRapidROITypicallyDeploysinDaysnotweeksImprovesconversionalmostimmediately21ToLearnMorePleaseVisitEasyAskat:http://www.
easyask.
com/magentoOrContactusviaemailat:sales@easyask.
comPleasesendyourquestionstothemoderatorQuestionandAnswer
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Linode十八周年及未来展望
这两天Linode发布了十八周年的博文和邮件，回顾了过去取得的成绩和对未来的展望。作为一家运营18年的VPS主机商，Linode无疑是有一些可取之处的，商家提供基于KVM架构的VPS主机，支持随时删除(按小时计费)，可选包括美国、英国、新加坡、日本、印度、加拿大、德国等全球十多个数据中心，所有机器提供高出入网带宽，最低仅$5/月($0.0075/小时)。This month marks Linod...
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