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NamwoonKIMFacultyofBusinessProfessor-Management&MarketingNamwoonKimProfessorDepartmentofManagementandMarketingHongKongPolytechnicUniversityHungHom,KowloonHONGKONGPhone:(852)2766-7141,Fax:(852)2765-0611,Email:namwoon.
kim@polyu.
edu.
hkAcademicQualifications:Ph.
D.
inMarketing(UniversityofTexasatAustin,1993).
M.
S.
inManagementScience(KoreaAdvancedInstituteofScienceandTechnology,1985).
B.
A.
inEconomics(YonseiUniversity,1983).
Academic/IndustryExperience:ProfessorofMarketing,DepartmentofManagementandMarketingHongKongPolytechnicUniversity(2005–present).
AssociateProfessorofMarketing,DepartmentofManagementandMarketingHongKongPolytechnicUniversity(2000-2004).
AssistantProfessorofMarketing,DepartmentofBusinessStudies(PreviousNameofDepartmentofManagementandMarketing)HongKongPolytechnicUniversity(1999).
AssistantProfessorofMarketing,SchoolofBusinessandManagementTheHongKongUniversityofScienceandTechnology(1993–1999)AssistantProfessorofMarketing,NationalUniversityofSingapore(1993)InstructoroftheDepartmentofMarketing,UniversityofTexasatAustin(1992)Research/TeachingAssistantoftheDepartmentofMarketingUniversityofTexasatAustin(1988–1992)R&DManagementStaff,DepartmentofProjectManagementandSoftwareEngineeringTheLGSemiconductorResearchLab.
inKorea(1985–1988)ResearchPublications:RefereedJournalArticles"TheContingencyValueofthePartnerFirm'sCustomerAssetsinaBusiness-to-BusinessRelationship,"withYoojinOhandJongkukLee.
IndustrialMarketingManagement(2018),73(August),47-58.
"ArchitecturalInnovationandtheEmergenceofaDominantDesign:TheEffectsofStrategicSourcingonPerformance,"withWoo-YongParkandYoungK.
Ro.
ResearchPolicy(2018),47(1),326-342.
"TheImpactofMarketSizeonNewMarketEntry:AContingencyApproach,"withSungwookMinandGeZhan.
EuropeanJournalofMarketing(2017),51(1),2-22.
"CMOEquityIncentiveandShareholderValue:ModeratingRoleofCMOManagerialDiscretion,"withMinChungKim,D.
EricBoyd,andCheongH.
Yi.
InternationalJournalofResearchinMarketing(2016),33(4),725-738.
"StrategicMarketingCapability:MobilizingTechnologicalResourcesforNewProductAdvantage,"withSohyounShinandSungwookMin.
JournalofBusinessResearch(2016),69(12),5644-5652.
"CustomerAcquisitionandRetentionSpending:AnAnalyticalModelandEmpiricalInvestigationinWirelessTelecommunicationsMarkets,"withSungwookMin,XubingZhang,andRajendraK.
Srivastava.
JournalofMarketingResearch(2016),53(October),728-744.
"AttributionofSuccessandFailureinInterculturalServiceEncounters:ModeratingRoleofPersonalCulturalOrientations,"withJackieTamandPiyushSharma.
JournalofServicesMarketing(2016),30(6),643-658.
"HowKnowledgeManagementCapabilitiesHelpLeverageKnowledgeResourcesandStrategicOrientationforNewProductAdvantagesinB2BHigh-TechnologyFirms,"withSubinIm,DouglasW.
Vorhies,andBruceHeiman.
JournalofBusinesstoBusinessMarketing(2016),23(2),87-110.
"WhyDoFirmsEnteraNewProductMarketATwo-DimensionalFrameworkforMarket-EntryMotivationandBehavior,"withSungwookMinandSeoilChaiy.
JournalofProductInnovationManagement(2015),32(2),263-278.
"ServiceRoleandOutcomeasModeratorsinInterculturalServiceEncounters,"withPiyushSharmaandJackieTam.
JournalofServiceManagement(2015),26(1),137-155.
"DoesIntra-FirmDiffusionofInnovationLeadtoInter-FirmRelationshipBenefitsTheCasesofInnovation-ProvidersandAdopters,"withJaeH.
Pae.
JournalofBusiness&IndustrialMarketing(2014),29(6),514-524.
"ExaminingtheRoleofAttributionandInterculturalCompetenceinInterculturalServiceEncounters,"withJackieTamandPiyushSharma.
JournalofServicesMarketing(2014),28(2),159-170.
"CooperateandCompete:CoopetitiveStrategyinRetailer-SupplierRelationships,"withStephenKim,JaeH.
Pae,andLeslieS.
C.
Yip.
JournalofBusiness&IndustrialMarketing(2013),28(4),263-275.
"ImpactofKnowledgeTypeandStrategicOrientationonNewProductCreativityandAdvantageinHigh-TechFirms,"withSubinImandStanleyF.
Slater.
JournalofProductInnovationManagement(2013),30(1),136-153.
"InterculturalServiceEncounters(ICSE):AnExtendedFrameworkandEmpiricalValidation,"withPiyushSharmaandJackieTam.
JournalofServicesMarketing(2012),26(7),521-534.
"ImpactofIndustryIncumbencyandProductNewnessonPioneerLeadtime,"withSungwookMin.
JournalofManagement(2012),38(2),695-718.
"ManagingDistributors'ChangingMotivationsovertheCourseofaJointSalesProgram,"withFloraF.
Gu,DavidK.
Tse,andDannyT.
Wang.
JournalofMarketing(2010),74(September),32-47.
"UsingExploratoryandExploitativeMarketLearningforNewProductDevelopment,"withKwakuAtuahene-Gima.
JournalofProductInnovationManagement(2010),27(4),519-536.
"UtilizationofBusinessTechnologies:ManagingRelationship-BasedBenefitsforBuyingandSupplyingFirms,"withJaeH.
Pae,JinK.
Han,andRajendraK.
Srivastava.
IndustrialMarketingManagement(2010),39(April),473-484.
"DemystifyingInterculturalServiceEncounters:TowardaComprehensiveConceptualFramework",withPiyushSharmaandJackieTam.
JournalofServiceResearch(2009),12(November),227-242.
"UnderstandingtheDevelopmentofIOS-BasedTradingPartnerRelationships:AStructuralModelwithEmpiricalValidation,"withJai-YeolSon,SridharNarasimhan,andFrederickJ.
Riggins.
JournalofOrganizationalComputingandElectronicCommerce(2008),18(1),34-60.
"UtilizationofNewTechnologies:OrganizationalAdaptationtoBusinessEnvironments,"withJaeH.
Pae.
JournaloftheAcademyofMarketingScience(2007),35(June),259-269.
"ModelingCross-PriceEffectsonInter-CategoryDynamics:TheCaseofThreeComputingPlatforms,"withRajendraK.
Srivastava.
Omega(2007),35,290-301.
"AssessingNewEmpiricalIndustrialOrganization(NEIO)Methods:TheCasesofFiveIndustries,"withAbhikRoyandJagmohanS.
Raju.
InternationalJournalofResearchinMarketing(2006),23,369-383.
"ProductComplementsandSubstitutesintheRealWorld:TheRelevanceofOtherProducts,"withAllanD.
ShockerandBarryL.
Bayus.
JournalofMarketing(2004),68(January),28-40.
"EntryModeandPerformanceinaTransitionalEconomy:AFrameworkforForeign-InvestedEnterprisesinChina,"withHowardDavies,JinK.
Han,andJaeH.
Pae.
TheChazenWebJournalofInternationalBusiness(2004),IV(Spring/May).
"ADynamicITAdoptionModelfortheSOHOMarket:PC-GenerationalDecisionswithTechnologicalExpectations,"withJinK.
HanandRajendraK.
Srivastava.
ManagementScience(2002),48(February),222-240.
"ManagingIntra-OrganizationalDiffusionofInnovations:ImpactofBuyingCenterDynamicsandEnvironment,"withJaeH.
Pae,JinK.
Han,andLeslieS.
C.
Yip.
IndustrialMarketingManagement(2002),31(November),719-726.
"ConsumerDecisionMakinginaMulti-GenerationalChoiceSetContext,"withRajendraK.
SrivastavaandJinK.
Han.
JournalofBusinessResearch(2001),53(September),123-136.
"Entry-Barriers:ADull-,One,orTwo-EdgedSwordforIncumbentsUnravelingtheParadoxfromaContingencyPerspective,"withJinK.
HanandHong-BummKim.
JournalofMarketing(2001),65(January),1-14.
"ModelingInter-CategoryandGenerationalDynamicsforaGrowingInformationTechnologyIndustry,"withDaeRyunChangandAllanD.
Shocker.
ManagementScience(2000),46(April),496-512.
"MultipleCategoryDecision-Making:ReviewandSynthesis,"withGaryJ.
Russell,S.
Ratneshwar,AllanD.
Shockeretal.
MarketingLetters(1999),10:3,319-332.
"ASimultaneousModelforInnovativeProductCategorySalesDiffusionandCompetitiveDynamics,"withEileenBridgesandRajendraK.
Srivastava.
InternationalJournalofResearchinMarketing(1999),16(June),95-111.
"CollusiveConductinPrivateLabelMarkets,"withPhilipM.
Parker.
InternationalJournalofResearchinMarketing(1999),16(June),143-155.
"MarketOrientationandOrganizationalPerformance:IsInnovationaMissingLink,"withJinK.
HanandRajendraK.
Srivastava.
JournalofMarketing(1998),62(October),30-45.
(Received"CitationofExcellence"givenbyANBARElectronicIntelligenceGroup).
"ManagingIntra-OrganizationalDiffusionofTechnologicalInnovations,"withRajendraK.
Srivastava.
IndustrialMarketingManagement(1998),27(May),229-246.
(Received"CitationofExcellence"givenbyANBARElectronicIntelligenceGroup).
"NationalBrandsVersusPrivateLabels:AnEmpiricalStudyofCompetition,Advertising,andCollusion,"withPhilipM.
Parker.
EuropeanManagementJournal(1997),15(June),220-235.
(Received"CitationofExcellence"givenbyANBARElectronicIntelligenceGroup).
"ImplicationsofChaosResearchforNewProductForecasting,"withFredY.
Phillips.
TechnologicalForecastingandSocialChange(1996),53,239-261.
"DeterminingtheGoingMarketValueofaBusinessinanEmergingInformationTechnologyIndustry:TheCaseoftheCellularCommunicationsIndustry,"withVijayMahajanandRajendraK.
Srivastava.
TechnologicalForecastingandSocialChange(1995),49,257-279.
RefereedBookChapters"GrowthModelsforMulti-ProductInteractions:CurrentStatusandNewDirections,"withBarryL.
BayusandAllanD.
Shocker(2000)inNew-ProductDiffusionModels.
Eds.
editedbyVijayMahajan,EitanMuller,andJerryWind,KluwerAcademicPublishers,Boston,MA.
CurrentMajorServices:ProgramDirectorandFoundingCommitteeChairofMScinMarketingManagementDepartmentalPostgraduateProgramCommitteeChairMemberofDepartmentalLearningandTeachingCommitteeMemberofFacultyStaffingCommittee,FacultyofBusiness
kim@polyu.
edu.
hkAcademicQualifications:Ph.
D.
inMarketing(UniversityofTexasatAustin,1993).
M.
S.
inManagementScience(KoreaAdvancedInstituteofScienceandTechnology,1985).
B.
A.
inEconomics(YonseiUniversity,1983).
Academic/IndustryExperience:ProfessorofMarketing,DepartmentofManagementandMarketingHongKongPolytechnicUniversity(2005–present).
AssociateProfessorofMarketing,DepartmentofManagementandMarketingHongKongPolytechnicUniversity(2000-2004).
AssistantProfessorofMarketing,DepartmentofBusinessStudies(PreviousNameofDepartmentofManagementandMarketing)HongKongPolytechnicUniversity(1999).
AssistantProfessorofMarketing,SchoolofBusinessandManagementTheHongKongUniversityofScienceandTechnology(1993–1999)AssistantProfessorofMarketing,NationalUniversityofSingapore(1993)InstructoroftheDepartmentofMarketing,UniversityofTexasatAustin(1992)Research/TeachingAssistantoftheDepartmentofMarketingUniversityofTexasatAustin(1988–1992)R&DManagementStaff,DepartmentofProjectManagementandSoftwareEngineeringTheLGSemiconductorResearchLab.
inKorea(1985–1988)ResearchPublications:RefereedJournalArticles"TheContingencyValueofthePartnerFirm'sCustomerAssetsinaBusiness-to-BusinessRelationship,"withYoojinOhandJongkukLee.
IndustrialMarketingManagement(2018),73(August),47-58.
"ArchitecturalInnovationandtheEmergenceofaDominantDesign:TheEffectsofStrategicSourcingonPerformance,"withWoo-YongParkandYoungK.
Ro.
ResearchPolicy(2018),47(1),326-342.
"TheImpactofMarketSizeonNewMarketEntry:AContingencyApproach,"withSungwookMinandGeZhan.
EuropeanJournalofMarketing(2017),51(1),2-22.
"CMOEquityIncentiveandShareholderValue:ModeratingRoleofCMOManagerialDiscretion,"withMinChungKim,D.
EricBoyd,andCheongH.
Yi.
InternationalJournalofResearchinMarketing(2016),33(4),725-738.
"StrategicMarketingCapability:MobilizingTechnologicalResourcesforNewProductAdvantage,"withSohyounShinandSungwookMin.
JournalofBusinessResearch(2016),69(12),5644-5652.
"CustomerAcquisitionandRetentionSpending:AnAnalyticalModelandEmpiricalInvestigationinWirelessTelecommunicationsMarkets,"withSungwookMin,XubingZhang,andRajendraK.
Srivastava.
JournalofMarketingResearch(2016),53(October),728-744.
"AttributionofSuccessandFailureinInterculturalServiceEncounters:ModeratingRoleofPersonalCulturalOrientations,"withJackieTamandPiyushSharma.
JournalofServicesMarketing(2016),30(6),643-658.
"HowKnowledgeManagementCapabilitiesHelpLeverageKnowledgeResourcesandStrategicOrientationforNewProductAdvantagesinB2BHigh-TechnologyFirms,"withSubinIm,DouglasW.
Vorhies,andBruceHeiman.
JournalofBusinesstoBusinessMarketing(2016),23(2),87-110.
"WhyDoFirmsEnteraNewProductMarketATwo-DimensionalFrameworkforMarket-EntryMotivationandBehavior,"withSungwookMinandSeoilChaiy.
JournalofProductInnovationManagement(2015),32(2),263-278.
"ServiceRoleandOutcomeasModeratorsinInterculturalServiceEncounters,"withPiyushSharmaandJackieTam.
JournalofServiceManagement(2015),26(1),137-155.
"DoesIntra-FirmDiffusionofInnovationLeadtoInter-FirmRelationshipBenefitsTheCasesofInnovation-ProvidersandAdopters,"withJaeH.
Pae.
JournalofBusiness&IndustrialMarketing(2014),29(6),514-524.
"ExaminingtheRoleofAttributionandInterculturalCompetenceinInterculturalServiceEncounters,"withJackieTamandPiyushSharma.
JournalofServicesMarketing(2014),28(2),159-170.
"CooperateandCompete:CoopetitiveStrategyinRetailer-SupplierRelationships,"withStephenKim,JaeH.
Pae,andLeslieS.
C.
Yip.
JournalofBusiness&IndustrialMarketing(2013),28(4),263-275.
"ImpactofKnowledgeTypeandStrategicOrientationonNewProductCreativityandAdvantageinHigh-TechFirms,"withSubinImandStanleyF.
Slater.
JournalofProductInnovationManagement(2013),30(1),136-153.
"InterculturalServiceEncounters(ICSE):AnExtendedFrameworkandEmpiricalValidation,"withPiyushSharmaandJackieTam.
JournalofServicesMarketing(2012),26(7),521-534.
"ImpactofIndustryIncumbencyandProductNewnessonPioneerLeadtime,"withSungwookMin.
JournalofManagement(2012),38(2),695-718.
"ManagingDistributors'ChangingMotivationsovertheCourseofaJointSalesProgram,"withFloraF.
Gu,DavidK.
Tse,andDannyT.
Wang.
JournalofMarketing(2010),74(September),32-47.
"UsingExploratoryandExploitativeMarketLearningforNewProductDevelopment,"withKwakuAtuahene-Gima.
JournalofProductInnovationManagement(2010),27(4),519-536.
"UtilizationofBusinessTechnologies:ManagingRelationship-BasedBenefitsforBuyingandSupplyingFirms,"withJaeH.
Pae,JinK.
Han,andRajendraK.
Srivastava.
IndustrialMarketingManagement(2010),39(April),473-484.
"DemystifyingInterculturalServiceEncounters:TowardaComprehensiveConceptualFramework",withPiyushSharmaandJackieTam.
JournalofServiceResearch(2009),12(November),227-242.
"UnderstandingtheDevelopmentofIOS-BasedTradingPartnerRelationships:AStructuralModelwithEmpiricalValidation,"withJai-YeolSon,SridharNarasimhan,andFrederickJ.
Riggins.
JournalofOrganizationalComputingandElectronicCommerce(2008),18(1),34-60.
"UtilizationofNewTechnologies:OrganizationalAdaptationtoBusinessEnvironments,"withJaeH.
Pae.
JournaloftheAcademyofMarketingScience(2007),35(June),259-269.
"ModelingCross-PriceEffectsonInter-CategoryDynamics:TheCaseofThreeComputingPlatforms,"withRajendraK.
Srivastava.
Omega(2007),35,290-301.
"AssessingNewEmpiricalIndustrialOrganization(NEIO)Methods:TheCasesofFiveIndustries,"withAbhikRoyandJagmohanS.
Raju.
InternationalJournalofResearchinMarketing(2006),23,369-383.
"ProductComplementsandSubstitutesintheRealWorld:TheRelevanceofOtherProducts,"withAllanD.
ShockerandBarryL.
Bayus.
JournalofMarketing(2004),68(January),28-40.
"EntryModeandPerformanceinaTransitionalEconomy:AFrameworkforForeign-InvestedEnterprisesinChina,"withHowardDavies,JinK.
Han,andJaeH.
Pae.
TheChazenWebJournalofInternationalBusiness(2004),IV(Spring/May).
"ADynamicITAdoptionModelfortheSOHOMarket:PC-GenerationalDecisionswithTechnologicalExpectations,"withJinK.
HanandRajendraK.
Srivastava.
ManagementScience(2002),48(February),222-240.
"ManagingIntra-OrganizationalDiffusionofInnovations:ImpactofBuyingCenterDynamicsandEnvironment,"withJaeH.
Pae,JinK.
Han,andLeslieS.
C.
Yip.
IndustrialMarketingManagement(2002),31(November),719-726.
"ConsumerDecisionMakinginaMulti-GenerationalChoiceSetContext,"withRajendraK.
SrivastavaandJinK.
Han.
JournalofBusinessResearch(2001),53(September),123-136.
"Entry-Barriers:ADull-,One,orTwo-EdgedSwordforIncumbentsUnravelingtheParadoxfromaContingencyPerspective,"withJinK.
HanandHong-BummKim.
JournalofMarketing(2001),65(January),1-14.
"ModelingInter-CategoryandGenerationalDynamicsforaGrowingInformationTechnologyIndustry,"withDaeRyunChangandAllanD.
Shocker.
ManagementScience(2000),46(April),496-512.
"MultipleCategoryDecision-Making:ReviewandSynthesis,"withGaryJ.
Russell,S.
Ratneshwar,AllanD.
Shockeretal.
MarketingLetters(1999),10:3,319-332.
"ASimultaneousModelforInnovativeProductCategorySalesDiffusionandCompetitiveDynamics,"withEileenBridgesandRajendraK.
Srivastava.
InternationalJournalofResearchinMarketing(1999),16(June),95-111.
"CollusiveConductinPrivateLabelMarkets,"withPhilipM.
Parker.
InternationalJournalofResearchinMarketing(1999),16(June),143-155.
"MarketOrientationandOrganizationalPerformance:IsInnovationaMissingLink,"withJinK.
HanandRajendraK.
Srivastava.
JournalofMarketing(1998),62(October),30-45.
(Received"CitationofExcellence"givenbyANBARElectronicIntelligenceGroup).
"ManagingIntra-OrganizationalDiffusionofTechnologicalInnovations,"withRajendraK.
Srivastava.
IndustrialMarketingManagement(1998),27(May),229-246.
(Received"CitationofExcellence"givenbyANBARElectronicIntelligenceGroup).
"NationalBrandsVersusPrivateLabels:AnEmpiricalStudyofCompetition,Advertising,andCollusion,"withPhilipM.
Parker.
EuropeanManagementJournal(1997),15(June),220-235.
(Received"CitationofExcellence"givenbyANBARElectronicIntelligenceGroup).
"ImplicationsofChaosResearchforNewProductForecasting,"withFredY.
Phillips.
TechnologicalForecastingandSocialChange(1996),53,239-261.
"DeterminingtheGoingMarketValueofaBusinessinanEmergingInformationTechnologyIndustry:TheCaseoftheCellularCommunicationsIndustry,"withVijayMahajanandRajendraK.
Srivastava.
TechnologicalForecastingandSocialChange(1995),49,257-279.
RefereedBookChapters"GrowthModelsforMulti-ProductInteractions:CurrentStatusandNewDirections,"withBarryL.
BayusandAllanD.
Shocker(2000)inNew-ProductDiffusionModels.
Eds.
editedbyVijayMahajan,EitanMuller,andJerryWind,KluwerAcademicPublishers,Boston,MA.
CurrentMajorServices:ProgramDirectorandFoundingCommitteeChairofMScinMarketingManagementDepartmentalPostgraduateProgramCommitteeChairMemberofDepartmentalLearningandTeachingCommitteeMemberofFacultyStaffingCommittee,FacultyofBusiness
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