耐克耐克拟放弃健身追踪器产品

Staff disbanded as Nike considers addingFuelband to the flames

The race to dominate the 主导初生的可穿戴技术市场的竞nascent wearable technology market 赛已出现早期失利者——即便一个潜is already witnessing early 在获胜者还没做完热身。stumbles – even before onepotential winner has finishedlimbering up.

Nike is considering pulling 在苹果(Apple)今年晚些时间进its two-year-old Fuelband device 场之前耐克(Nike)正考虑砍掉两岁out of the competition ahead of 大的Fuelband设备从而退出可穿戴Apple’ s entry into the market 设备市场的竞争。科技新闻网站CNETlater this year. Following a report 发表一篇相关报道后耐克证实正在on tech news site CNET, Nike 裁减数字运动团队员工并拒绝承诺confirmed it was laying off staff 未来会发布新品尽管它坚称in its digital sports team and Fuelband仍是其业务的“重要”组成refused to commit to future 部分。devices, although it insisted

Fuelband remained an “important”part of its business.

Health-tracking gadgets from 耐克、 Fitbit和Jawbone等公司the likes of Nike, Fitbit, and 生产的健身追踪器能测算佩戴者一日Jawbone measure how far the wearer 行走或奔跑的距离、锻炼消耗的体力walks or runs in a day, the vigour 以及睡眠质量。有人预测这类设备是of a workout and the quality of 继智能手机之后科技领域的下一类流their sleep. Such devices have been 行产品不过也有人认为在苹果发布tipped as the next big thing in iWatch之后上述产品将全部被打败。technology after the smartphone,yet some think Apple will trouncethem all when it launches itsiWatch.

Sources familiar with Nike’ s 熟悉耐克计划的消息人士透露plans say it will focus on making 在建立一个2000万人的网络社群后apps instead of the higher-priced 耐克将集中精力开发各种应用(app) but lower-margin Fuelband 而不是价格高但利润低的Fuelbandhardware, after building an online 设备。community of 20m.

The company’ s decision is 耐克与苹果的长期合作以及董事

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complicated by the longstanding 会关系让它的决定变得复杂化。苹partnership and board 果首席执行官蒂姆•库克(Tim Cook)relationships between Apple and 从2005年起担任耐克董事会成员苹Nike. Tim Cook, Apple' s chief 果公司于2006年宣布与耐克合作生executive, has served on Nike’ s 产Nike+iPod产品。board since 2005, and in 2006 thecompanies announced a partnershipwith the Nike+iPod product.

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