中国企业企业新闻发言人在线访谈专题——中国企业发言人网(Enterprise news spokesman online interview topic - Chinese enterprise spokesman network)

中国企业在线  时间:2021-03-25  阅读:()

企业新闻发言人在线访谈专题——中国企业发言人网Enterprisenews spokesman online interview topic - Chinese enterprisespokesman network

Enterprise news spokesman online interview topic - Chineseenterprise spokesman network

Series interview

The Xiantang on record: the Great Wall Asset Management Co witha wealth of news

In April 15th, 14:00-15:00, China' s the Great Wall, AssetManagement Co news, humanities display hall guest guestsinterview, talk about enterprises should learn to use news tocreate wealth. The following is an interview transcript.Compere: everybody net friend, everybody is good afternoon.Welcome to a series of interviews with people' s business pressspokesman. Today we are invited to the Chinese the Great WallAsset Management Co news spokesman Hin Hui Tang poem manager.Hello, Mr. Wen, welcome to the people' s web. Please say helloto the netizens of the people' s daily.

Wen Xiantang: Good afternoon, netizens.

News is a life and death card of an enterprise

Moderator: when you are a spokesman at the same time, also wrotea book called "use news to create wealth", how do you think ofwriting such a book, with friends about it?

Wen Xiantang: I have a dream, just want Chinese enterprises tocreatewealthwith lowcost and evenno cost. Then I do accordingto the spokesman of the ten years, after summarizing andthinking, moving the idea to write a book "create wealth" newsis such a book, this book is the origin of this is to realizethis dream in my heart.

Moderator: we know that there are many ways to create wealth,you can create with wisdom, with the creation of resources,there are many. But people may be unfamiliar with the way inwhichnews is used to createwealth. Does it mean that companiescreate wealth by capturing the information released by mediareports? What kind of concept is this?

Wen Xiantang: actually, what I want to say is not this. It' sthe way to create wealth with information. I said the news isthe creation of wealth, with the way news, is the enterpriseown and to make the news, a news, and then recommend enterprisesto create wealth through this way, rather than the use ofoutside information, but to produce their own news, to createwealth, is such a concept, and the concept is precisely theopposite.

Moderator: Although this news can create wealth, but also adouble-edged sword, sometimes may have the news brought somelosses to the enterprise, and even hit, what do you think ofthis phenomenon?

Wen Xiantang: news is indeed a life and death card enterprise,some news so that enterprises die, businesses have to die. Sanlu

milk powder, for example, was published in September 11th lastyear about Sanlu milk powder, the news of the death of thecompany, so it is still very severe. Some news is for businessstudents, and it has to grow, and even grow fast. Now manyenterprises, people do not understand why it overnight becamefamous. In fact, the news is behind the role. Especially in themedia era, I said the media open era is the traditional mediaand Internet media with more open media, a traditional newsmedia, through the Internet, quickly spread throughout theworld, in this case, the function of news becomes the enterpriselife and death card. I think that' s the concept.

Enterprises should create wealth by means of news

Moderator: you mentioned the use of news to create wealth, thisway there may be many companies have been used, and successful.But at present, it seems that a small number of enterprises arepracticing this way, you feel that the current conditions?,Is it useful for all companies to create wealth with news?Wen Xiantang: it should be applied. We are now a media age, whydo you say so? It should be said that economic globalization,first of all, is the globalizationof economic news. If economicnews is not globalized, economic globalization can not berealized. Therefore, in such a context, our enterprises aresurrounded by a media, the products produced by enterprises tomeet consumer demand, the media should pay attention to theseenterprises on behalf of consumers. So, for now, companies arecreating wealth with news, at least with a few conditions.

The first condition is that we are talking about the increasingdemand for business news. Because what? Consumers should payattention to the quality of life, to buy good consumer products,to invest in some differences, we must through the news tounderstand how the enterprise, through enterprise news tounderstand. Including some listed companies, investors mustunderstand the status of the business through news. This is onekind. Consumers need to know the most reliable informationthrough the most reliable information. What is the mostreliable information is news, not information. Information, noone guarantees its authenticity, and news assured itsauthenticity. This is why people understand the enterprisethrough the news, his desire is increasing, is a condition.The second condition is that our media communication is global.For example, today, the two of us are talking about problemsthat can now be reached in the United States, Europe, or in asecond. This is the second condition for our enterprises tocreate wealth with news.

The third condition is that many of our companies already havethis awareness and are beginning to run in that direction. Thisis a very gratifying point, with this awareness. Now, we aremainly trying to change our ideas, to adapt to this era, tocreate wealth with the news era, this era has arrived. I thinkso.

Moderator: in the open media era, as you said, some news, orsome information, may be seen in the world in a short periodof time, and the speed of communication is very fast. It is tocreate wealth with news, it should be able to do something big.

But some SMEs may not be keen on this approach, and why?Wen Xiantang: it may have been decided by reality. He didn'trealize the function of news. In fact, I particularly want totell those small and medium-sized enterprises, you want todevelop faster, we must use this method, not as in the past asa way to accumulate slowly, slowly development, decades or evenhundreds of years to the development of an enterprise. Now somesmall and medium-sized enterprises want to improve the speedof development, development quality, must use the news tocreate wealth way. What is the biggest problem for SMEs now?He felt that the media seemed to be a relationship of praiseand criticism, whichwas not really the case. Because the mediaalso needs your business information, corporate news. In China,where does the media come from and where does it come from?.If companies do not make news, some media may not live, and itdoes not have news resources. I think every small andmedium-sized enterprise should pay special attention to thisproblem in this respect, how to use news to create wealth andnot to be influenced by traditional ideas. It seems to be forcriticism, for praise, for cooperation between the enterpriseand the media. Most importantly, some small and medium-sizedenterprises, especially when the strength is relatively weak,advertising investment is relatively low, in this case, Isuggest that it in this regard, more ways to think, using newsto create wealth.

Moderator: some are not willing to accept this way of creatingwealth with the news of the enterprise, is not because they areadvertising can rely on, we also know that now advertising costis relatively high, but after all, this is the vast majority

of people easier to accept the way you feel? Do they feel thatadvertising can be relied on?

Wen Xiantang: in fact, there is a phenomenon in our country,I think we should remind them that there is a burning ofadvertising, such as advertising s phenomenon has, but becausesome burning advertising, increased his cost in productinnovation is insufficient, but more adverse to suchdevelopment. Advertising is used for product promotion, mainlyin terms of product promotion. As for the others, advertisingdoesn't work. Including enterprises, we must establish a brandimage, advertising can not do. Maintenance of power,advertising can not do, defuse public relations crisis can notbe done, the expression of enterprise thinking can not do. SoI think advertising investment should be moderate, we can'trely on advertising alone. In this way, we use the news to createwealth, you can save a lot of costs for enterprises, these costsused to innovate, engage in scientific research, engage in newproduct development. I suggest that our enterprises change inthis direction, otherwise our viability may be reduced becauseof the increase in advertising investment. This may beinversely proportional to the relationship.

[twelfth pages]

About us contact us | | cooperation service agreement | |copyright | advertising quotation | | friendship connectionmember service | membership Guide

Customer service Tel: 010-57359008 Fax: 010-57359018

Emai l:fayanren2010888@126.com

Copyright: Chinese spokesperson Club Beijing ICP, number

09027160

ATCLOUD.NET-OVH海外高防云主机,采用KVM架构,稳定安全且便宜好用,仅3刀起

官方网站:点击访问ATCLOUD.NET官网优惠码:目前提供Cloud VPS与Storage VPS两款产品的六折优惠活动(续费同价,截止至2021年5月31日)优惠码:UMMBPBR20Z活动方案:一、型号CPU内存磁盘流量优惠价格购买链接VPS-1GB0.5×2.6+GHz1GB20GB1TB$3立即购买VPS-2GB1×2.6+GHz2GB50GB2TB$6立即购买VPS-4GB2×2.6...

PQS彼得巧 年中低至38折提供台湾彰化HiNet线路VPS主机 200M带宽

在六月初的时候有介绍过一次来自中国台湾的PQS彼得巧商家(在这里)。商家的特点是有提供台湾彰化HiNet线路VPS主机,起步带宽200M,从带宽速率看是不错的,不过价格也比较贵原价需要300多一个月,是不是很贵?当然懂的人可能会有需要。这次年中促销期间,商家也有提供一定的优惠。比如月付七折,年付达到38折,不过年付价格确实总价格比较高的。第一、商家优惠活动年付三八折优惠:PQS2021-618-C...

Gcore(gcorelabs)俄罗斯海参崴VPS简单测试

有一段时间没有分享Gcore(gcorelabs)的信息了,这是一家成立于2011年的国外主机商,总部位于卢森堡,主要提供VPS主机和独立服务器租用等,数据中心包括俄罗斯、美国、日本、韩国、新加坡、荷兰、中国(香港)等多个国家和地区的十几个机房,商家针对不同系列的产品分为不同管理系统,比如VPS(Hosting)、Cloud等都是独立的用户中心体系,部落分享的主要是商家的Hosting(Virtu...

中国企业在线为你推荐
设置在线代理摄动163学员flash支持ipad开启javascript电脑怎样开启javascript?????????要步骤!!!!!!?!德国iphone禁售令苹果手机禁售了 我想问问 这两天刚买的8p现在禁售了 我是赔手里了还是没啥事 是幸运的还是倒霉的Flash动画设计与制作——第九章:导出和发布动画internetexplorer无法打开Internet Explorer无法打开站点怎么解决asp.net网页制作如何用DREAMWEAVER ASP.NET 做网页刚刚网刚刚网上刷单被骗了5万多怎么办啊 报警有用吗
根域名服务器 vps安全设置 七牛优惠码 韩国空间 私人服务器 国外bt 56折 info域名 好看的桌面背景图 牛人与腾讯客服对话 卡巴斯基试用版 中国电信测速网 paypal注册教程 视频服务器是什么 www789 云营销系统 中国电信测速网站 徐州电信 空间申请 好看的空间 更多