门户网如何做好一个地方门户网的推广（How to do a good job of promoting a local portal network）

如何做好一个地方门户网的推广How to do a good job of promotinga local portal network

See a lot of promotion articles in the master of the house, justthink it is really very difficult, he just let everyone forgrassroots know my writing this article!

The first step: setting up reasonable channel and plateI like to start a website containing a lot of things have togo inside, but it will greatly increase their workload,especially personal website, so I initially set up local newswebsite [] [auto] [] [] [real delicacy tourism] this settingis because each plate can be local and the business model ofhook.

[news] : local search at first only in Baidu and local newswebsite, through their own changes made their own news.Other channels need to be updated, you can copy the article froma website and make simple modifications. Late must from eachchannel gradually development and promotion, such as theestablishment of the exclusive QQ group and then dailypublished updated article to each friend group, in the groupcan also chat with the way every day told the group of friendstoday updated article that, in order to guide home! Will alsobe more active in the group.

Here to focus on the forum and portal station to update, myapproach is to update the forum inside, then push into thearticle, this would solve the problem and the forum are not

e mp t y.

The second step: do SEO website optimization

This is online because needless to say this kind of article ismore, but I want to say is don' t put too much like Baiduoptimization is not included, do the optimization of eachchannel of each plate and the home page, there is no need todo each article with the keyword! This is my personalexperience!

The third step: to update the article every day

This is indeed very tired but very good, local news every dayis to adhere to the update, for channel or plate I am everychannel update 5, their own printing has a work table, everyday will make a mark. This is up only 30 articles updated everyday but, some people may say is not less, but if each one intheir own language to do some changes, make false original ororiginal is good! She may be a total of only 3 hours is not muchcan do promotion! The rest of the time!

The fourth step: to promote related QQ

QQ promotion is nothing more than QQ friends, QQ space, QQ group,micro-blog QQ, QQ friends

To establish communities in their friends and the group toldeveryone stand on their own new articles, but to use the thirdperson to release, such as "I'm so can ah!How can this add links,curious people will click into the.

Now a lot of procedures are integrated a reprint, apply forbombarded several QQ more local friends that actually workedwell.

The fifth step: do blog and forum propaganda

This is to rely on the soft, requirement is to have a certainknowledge of literature and patience. Do not have to attach thelink, can also be a picture watermark, appear in the name ofthe web site, Baidu and ask QQ to ask it to answer questionsis a good choice. A variety of well-known sites inside theapplication to download a free blog, the blog group softwarec an.

The sixth step: to do offline activities

Micro advertising model we do activities, cooperation and localfast food shop, give them free printed name card LOGO and attachthemselves to the above address, a store may cost is only 200yuan, but if it is 10 words, they help hair name card thispropaganda force free degree is very good. Of course, a one-time200 yuan do not necessarily start! But also can give freecooking list above enclosed LOGO and address these businessesin the store, this is my most cheap but early after calculatinga wide range of publicity.

The second is the issue of good cooperation and local DM,What happens here is to classify their information directly tothe Internet, but also specifically to do online newspapers,

they give a location free publicity website. Some places maynot feel free but if it can be done about a good price!Thirdwhen your station has a little famous, you can do business,our approach is to make a free home and business talk, and theygave me a free local LOGO brand, brand must be good, somebusinesses do brand behave in the square! Is too commercial,this time some friends will ask businesses not to talk about,my answer is, of course we give businesses say is free home,free legal, financial consulting online (in advance and thelegal and financial companies, they are actually very happy) ,then find an advertising company to talk about groups makeadvertising to give something to a good price, so that they canmake business commitments of our franchisees in our formulationof the advertising company to make these things there is adiscount, but after the local businesses for the discount cardSome businesses (such as merchants before joining the 100existing members) can be free.

There are a lot of our team out of the way slowly after the updatetime for ordinary friends what ah like to have arelatively highpopularity in the web site.

Seventh: a few things best not to do the site

1, do not arbitrarily change the layout

2, do not set too many plates or channels must have a focus onthe promotion of a channel of a channel !

3, do not buy the brush IP service, Baidu will be closed!